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13. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Small changes can result in big changes. It's not a new theory, but one that many workers often overlook in the day-to-day business world.
Gladwell inspires us to think big about small changes in his 2002 book, The Tipping Point. He asserts that the tipping point is that magic moment when an "idea (or) trend … tips and spreads like wildfire." You'll learn how reaching a small group can ultimately influence the masses and how products and messages can spread like viruses.