*

Article:

15 More Must-Read Business Books That Could Change Your Life

Blue Ocean Strategy: 
How to Create Uncontested Market Space and Make Competition Irrelevant
 
by W. Chan Kim and Renee Mauborgne

Have you ever heard the business advice, “squash your competition?” In 2005’s Blue Ocean Strategy, the authors assert that conducting business on a competition-based model is not effective. They say companies should focus its energies on innovation and creating new demand in the market.

Blue oceans represents an untapped market. In contrast, “red oceans” represents markets overflowing with competitors all vying to become number one in their category.

If you own a business, this book may provide a refreshing model for building a company that truly does stand out from the crowd.