5 Reasons You Should Be Transparent at Work

Why Coming Clean Will Help You Advance & Lack of Transparency Will Hurt You

Transparency is a Tool -- Use It Wisely

There’s clearly something to what Irish politician Gerry Adams once observed, "One man’s transparency is another man’s humiliation." However, done right, being transparent can enhance the brands of both executives and organizations, bolster credibility during crisis, and even serve as a strategic weapon in the rhetorical war for stakeholder trust.

Business leaders are discovering that the demand for "radical transparency" is increasingly built into the executive job description. Simultaneously, social media, "gotcha" mainstream media (notice the explosion of fact-checkers during the Republican and Democratic National Conventions), impatient investors, and hostile stakeholders who leak confidential information make it impossible to duck the transparency requirement. Steve Jobs might just have been the last business leader who could get away with secrecy and use it brilliantly as a marketing strategy.

For the rest of us, here are 5 proven ways for executives to most effectively manage their reputation and that of their organizations in this era of full disclosure.