Finally, consider how you will present your personal brand in a resume.
Remember, the functional format may seem like the logical way to present a consistent brand, but most hiring managers prefer a chronological approach. In addition, the functional resume can be confusing to readers as they try to place your accomplishments with different companies or create a time frame of your work experience. The chronological approach provides a history of how your personal brand has become more defined over the last 10 to 15 years. A chronological approach is straightforward and provides a clear sense of what you have been doing professionally, an important component of your brand.
You don’t want to raise questions in the mind of the reader about potential employment gaps, which is often the case with a functional format. Your personal brand will be clearly highlighted in a work history that describes your career progression in terms of skills and increasing levels of responsibility.