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Article:

7 Books Every Entrepreneur Must Read

Food for Thought Before You Start on Your Business Adventure

7. The Business Model Generation

The Business Model Generation
by Alexander Osterwalder

“Business Model Generation” is a great handbook for first-time and serial entrepreneurs, seeking practical insight on crafing a new business model, or improving an existing one. Osterwalder provides powerful, simple, and time-tested tools for designing, re-working, and implementing business models. The book offers a great breakdown on the Business Model Canvas, a strategic and visual management tool allowing organizations to describe, design, challenge, invent, and pivot their business models. Technical enough to appeal to the pragmatic entrepreneur, and comprehensive enough for immediate application by the most inexperienced founder.