7 Books Every Entrepreneur Must Read

Food for Thought Before You Start on Your Business Adventure

4. Outliers: The Story of Success

Outliers: The Story of Success
by Malcolm Gladwell

In his compelling new book, Malcolm Gladwell takes readers on an intellectual journey through the world of "outliers"--the best and brightest, the most famous and the most successful. He asks and answers the question: what makes high-achievers different?

Simply put, we pay too much attention to what successful people are like in terms of their behaviors, and too little attention to where they are from, their culture, the family structure and relative values, their generation, and the idiosyncratic experiences of their upbringing. Gladwell goes on to explain the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band in the world.