Increased competition and the desire for companies to find new ways
of differentiating their products and services will ensure that
marketing professionals are kept in high demand.
However, because trends and strategies change over time, those
who can demonstrate they are keeping up with strategy will be better
Dawn Dugan specializes in writing books, articles, white papers, reports and special communications for the human resources industry. She is the co-author of Effective Executive Compensation, which was published by AMACOM in 2008. Read more...