8 Ways You're Ruining Your Online Reputation

Common Online Reputation Management Mistakes & How to Fix Them

7. Failure to Separate the Personal & Professional

If your LinkedIn profile has an achievements section that features "Salesman of the Year" and "2009 Wing Eating Champion" side-by-side, you're doing something wrong.

Instead of trying to meet the challenge of balancing the personal with professional on social media sites, separate the two. Use a first name or a nickname for personal sites, and your real name for professional sites. Sites like Google+ allow you to develop one profile, but to control which information is seen by profile contacts, who are divided into categories.

You can commiserate with those in your personal category over the losing record of the Red Sox, but those Yankees fans in your professional category will never know!