Aaron Gouveia has worked as the Content Manager of Salary.com since 2011. Prior to that, he was an award-winning journalist at several prominent New England newspapers. Read more...
What is Santa if not a marketing genius?
From being immortalized in Norman Rockwell paintings to gracing cans of Coca-Cola, Santa is a master communicator and product placement expert. With mass consumer appeal and a personal brand that puts Justin Bieber to shame, we have to believe companies would pay Santa top dollar considering his vast network of contacts.
How many LinkedIn contacts and Facebook friends do you think Santa has amassed over the years, and how valuable is that network to companies? One tweet from Father Christmas might be all it takes to put a company on the map.