Do: Research industry keywords to optimize your profiles
The online world is all about search results. How do you think Google became so popular? So it makes sense to pepper your online presence with plenty of industry-specific keywords in your profiles.
Palmer says that keywords are how recruiters find candidates that meet their criteria, which is why job seekers need to optimize their profiles.
Research your industry keywords by looking at job postings and reading industry trade publications. Then add these words and phrases to your profiles, blog, resume, and website to increase your odds of being found.