Think back to your biggest accomplishment. The thing you're most proud of which you still brag about to this day. Maybe you lost 100 lbs, climbed Mt. Everest or successfully finished that marathon. Whatever your goal was, chances are it was difficult and you were emotionally invested, which made the success that much sweeter.
While SMART (Specific, Measurable, Attainable, Realistic, Timely) goals have been around for decades and are still in use today, they are no longer effective. Murphy advocates for HARD (Heartfelt, Animated, Required, Difficult) goals which involve a personal connection and pushing people outside of their comfort zones. For example, if you adopted a New Year's resolution to lose weight simply because your friends and family members bugged you until you relented, Murphy said that goal will likely fail because it's not truly of your choosing.
Likewise, in business, too many managers mindlessly hand down business goals and benchmarks without consulting employees first. The result is a goal the employee isn't invested in because he/she wasn't given any input into it. It is the boss' goal instead of the employee's goal.
And once you've come up with your own goal which you're personally motivated to achieve, Murphy describes the pitfalls that derail you such as procrastination, and how breaking off little chunks can keep you on track to achieve both short- and long-term success.
It's your life and they should be your goals. Get started today!