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Now Hiring: Making Yourself a Marketable Mom
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Now Hiring: Making Yourself a Marketable Mom™

Salary.com™ Survey Finds Businesses Value Mom Skills Honed at Home

Waltham, Ma, May 2nd, 2007 -- Salary.com, Inc. (NASDAQ: SLRY), a leading provider of on-demand compensation management solutions, today announced the results of its 7th annual Mom Salary Survey for working and stay-at-home moms. If paid the salary of the equivalent jobs mom performs, stay-at-home moms would earn $138,095 and working moms would earn $85,939 per year. At some point, many stay-at-home moms will seek to re-enter the workforce. This year, Salary.com's survey also highlights those skills moms have honed that employers value and provides tips to help moms make their stay-at-home time attractive to prospective employers—defining the "Marketable Mom."

"When a mom decides to return to work, she often experiences a crisis in confidence and is overwhelmed by how much time has passed since her last job," said Meredith Hanrahan, chief marketing officer at Salary.com. "Many mothers think their skills aren't transferable or that the work world has passed them by. They're not alone. Many capable, educated, stay-at-home caregivers share this doubt about going back to work. In fact, it is similar to the self doubt employed people experience when negotiating a raise."

"The first step is to acknowledge it and then get it out of your head," recommends Hanrahan. "Don't let doubt discourage you from getting back in the game. Change the paradigm and start thinking of yourself as possessing many marketable skills that employers seek."

Generally, moms expand their qualifications for a job through raising children. In their time away from paying work, mothers have developed transferable skills such as mature decision-making, multi-tasking, organization, project management, patience, conflict resolution and the ability to align various people with different agendas to complete a task.

The proof is in the hiring. Salary.com found that over 95 percent of employers do hire former stay-at-home moms and over 80 percent are actively recruiting moms re-entering the workforce. As the available talent pool shrinks, employers are finding increasing value in the transferable skills mothers can bring to the workforce.

In the Salary.com survey, employers cited the following as the skills they value most in moms returning to work:

Skills Employers Believe Mother's Excel At
Multi-Tasking Capabilities 58.8%
Compassion/Empathy 48.5%
Dependability 44.3%
Work Ethic 39.2%
Relevant Life Experience 36.1%
Management and People Skills 24.7%

"Mom skills will become more desirable in the workplace and moms' employment opportunities will become more abundant as companies seek to capture talent from outside the traditional channels," adds Bill Coleman, senior vice president of compensation at Salary.com. "Mothers are not only talented; they're experienced managers, motivators, decision makers and client specialists after spending time in both the workforce and as a mother."

Marketable Mom Tips

  • Be Confident
    Many mothers re-entering the workforce convince themselves that it's been too long or their skills are too out of date for an employer to be interested in hiring them. The best thing any mother can do when considering going back to work, is to understand the value their parenting skills will offer to potential employers.

  • Stay Connected
    Seventy-eight percent of employers use employee referrals as a primary method of recruitment. It is important to maintain relations with colleagues and to network with peers through lunches, associations, clubs and alumni events. Many of these outlets have online newsletters, communities, job boards and web conferences – all of which can be done on your time.

  • Know What You Want to Do
    Narrowing the fields you wish to enter will help you focus your efforts on securing a desirable job in a field that interests you.

  • Stay Current
    Being knowledgeable of current trends allows you to talk intelligently with any prospective employer. Keep tabs on the top websites, blogs and trade publications relevant to your field or industry. Quick reads of key publications will keep you on top of major companies, players and developments and will give you the confidence to talk about work issues even though you haven't been in the workforce.

  • Make Your Volunteer Work Count
    Be selective with the type of volunteer work you commit to. Select jobs or tasks that will enhance your workplace skills, such as payroll, project management and fund raising. Volunteer work will help keep your skills sharp and can be a strong resume builder.

  • Get Smart, Take Classes
    Taking courses online, at the local college or community center will help you land a fulfilling job when you re-enter the workforce. By keeping your mind active with relevant coursework and certifications, you also increase your market value and exhibit dedication to your career.

  • Update Your Resume
    Don't be daunted by gaps in employment. List the skills you have acquired through volunteer and past work experience. Make sure you have references available who can speak to your skills.

  • Redefine Success
    Don't raise the bar so high that you feel like you're missing it. As a mom, you have different requirements and expectations of work than before you entered motherhood. Things like flexible work hours, short commute and good benefits are now more important than the prestigious job title.

Additionally, women should consider what they value in a job and whether their interests have changed since their previous jobs. According to recent survey responses, the workplace rewards mothers cite as the most important are:

  1. Flexible Schedule (manage own time)
  2. Passion for the Work
  3. Mental Stimulation and Challenge
  4. Skill Enhancement (on job experience)
  5. Promotion and Advancement

Considering a mothers workplace needs and the skills valued by employers, Salary.com identified the following jobs as good matches for moms re-entering the workforce:

Job Title Median Salary
Marketing Manager $89,200
Executive Recruiter $77,000
Sales Representative $62,500
Financial Analyst $58,500
Marketing Analyst $56,900
Non-Profit Manager $55,100
Accountant $41,100
Bookkeeper $37,400
Claims Examiner $35,400
Community Organizer $30,900

For additional tips and advice for mothers returning to work, please visit http://mom.salary.com.

About Salary.com, Inc.
Salary.com is a leading provider of on-demand compensation management solutions helping businesses and individuals manage pay and performance. Salary.com provides companies of all sizes with comprehensive on-demand software applications that are tightly integrated with its own proprietary compensation data sets, thereby automating the essential elements of the compensation management process and significantly improving the effectiveness of its clients' compensation spend. For more information, visit www.salary.com.

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Jared Jost
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