|
Have
you been to a trade association event lately? Suddenly heard from
an old college buddy? With so many people between jobs these days,
it's no surprise that everyone seems to be brushing up on their
networking skills. The economy may not be booming, but the network
certainly is. Friends who didn't return telephone calls a year ago
are suddenly easier to get ahold of. After having been started-up
then shut down, dot-commed (or dot-conned), un-vested, repositioned,
downsized, made redundant, or laid flat by layoffs, it's no wonder
people are "doing lunch" again. Even if you still love
your old job, you're probably a little more visible these days.
Here's a list of do's and don'ts to help you maneuver the art and
science of professional networking.
Networking
do's
- Network
everywhere trade associations, church, family, dentist's office.
- Remember
people and help them feel great about themselves - treat everyone
with respect.
- Keep
your networking account in the black put in more than you take
out.
- Be
one of the people others are glad to see or hear from.
- Figure
out what you can do for people, and do it.
- Approach
networking as an opportunity to build "the brand of you,"
which is often an extension of your companys brand.
- Work
events in pairs so you can hand people off or come back to home
base to compare notes and renew your energy.
- Refer
people whenever you think there's a potential match but use
glowing reviews sparingly, so they'll have more impact.
- Pay
genuine compliments, and accept compliments graciously.
- Proactively
diversify your network by introducing yourself to people who look
or seem different from you everyone wins.
Networking
don'ts
- Don't
fake an interest in golf or sailing every hobby has its network,
so find one that makes you genuinely happy. Musicians, for example,
are great networkers.
- Don't
be too visible, or you'll flood the market with too much you.
- Don't
monopolize people's time learn the cues about when a conversation
is over, and move on graciously to another great contact.
- Don't
block people's access to food or drink.
- Don't
be afraid of rich or famous people just use your access to them
wisely.
- Don't
overnetwork or undernurture your friends will complain that
they only hear from you when you want something from them.
- Don't
hold your drink in your right hand, or your handshake will be
cold and damp; similarly, don't try to carry both a plate and
a glass.
- Don't
take your host for granted and don't forget to be the host once
in a while.
- Don't
just collect contacts you've got to put them in play.
- Don't
focus all your energy on the tall, loud, good-looking extroverts
in a room you'll miss a lot of great contacts while competing
for their attention.
- Johanna Schlegel, Editor-in-Chief
|