With so many people out of work and applying for the same jobs, standing out in a crowd is more important than ever. Developing and enhancing your personal brand will help you establish professionalism, get you noticed and help you get hired and promoted. Our expert podcasts and articles will not only show you how to successfully create your own brand, we'll help you avoid the common mistakes that could make you look bad to potential employers.

Personal Branding Advice

• Job Search Strategies: The Second Shoe Interview

  Instead of a boring objective statement, find out how outside the box thinking and a pair of Jimmy Choo shoes can make the difference in your job search. Read more...

• An Introvert's Guide to Dressing for Success

  Some people -- especially introverts -- think it’s a waste of time to worry about their appearance. Yet we can’t really see ourselves -- and every day we’re subject to snap judgments just based on how we look. Read more...

• Is Your Bad Credit Keeping You from Getting Hired?

  If you’re like most people, your credit rating is probably the last thing on your mind while looking for a new job. But according to analysts and experts, your credit rating should definitely be on your mind if you want to get hired. Read more...

• 5 Ways to Brand Yourself & Get the Job

  Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Read more...

• How to Find Your Next Job in 1 Day

  What do employers look for when hiring for positions? The answer, according to career coach and job expert Rick Gillis, is value. Unfortunately, many job-hunters aren't properly highlighting their value, which is why they're not getting the … Read more...

• 5 Reasons You Should Be Transparent at Work

  Transparency is one of the most misunderstood concepts in executive circles. Clear to all ranks however, is the notion that a perceived lack of it can have a crippling effect on a leader’s reputation. Read more...

• 8 Ways to Keep Your Job in a Tough Economy

  One of the best ways to keep your job is to show your organization that it simply wouldn’t be the same without you. In a world where some people will do anything to keep their jobs or earn that coveted promotion, this article will explore … Read more...

• 9 Characteristics of Top Performers

  There are many kinds of employees, but only a select few are considered elite. They're the ones who are tapped for big projects when things absolutely need to get done. They're the "Go-To" people and everyone knows who they are. Here's how … Read more...

• How to Use LinkedIn to Get Your Next Job

  Your LinkedIn headline is usually what gets noticed first. So it stands to reason you should spend a few extra minutes considering how best to reel in potential employers. Read more...

• 7 Ways Your Looks Affect Your Pay

  Discriminating against people based on their physical appearance is wrong -- both morally, and in many cases, legally speaking. The way you look usually has no bearing on how you’ll perform in your job, and in a perfect world everyone would … Read more...

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