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Personal Branding

With so many people out of work and applying for the same jobs, standing out in a crowd is more important than ever. Developing and enhancing your personal brand will help you establish professionalism, get you noticed and help you get hired and promoted. Our expert podcasts and articles will not only show you how to successfully create your own brand, we'll help you avoid the common mistakes that could make you look bad to potential employers.

Personal Branding Advice

  • Top Jobs for Retirees - Full Article

    Today’s seniors may either feel the pinch of the economy or be bored at home initiating the desire to return to the workforce. Volunteer work has been the standby for many retirees, but many are looking for second careers and, in some … Read more...

  • Ten Tips to Help Recession-Proof Your Career

    In October 2008, the U. S. Labor Department reported the tenth straight month of job losses. With the current economic situation, it can be anticipated that this trend will continue. Most industries are expected to suffer although jobs in … Read more...

  • Top Mom Jobs

    While some fields, especially in the service and hospitality industries, most directly correspond with the skill set of a stay-at-home mom (think housekeeper, day care center teacher, cook, laundry machine operator, custodian, facilities … Read more...

  • The Great Unknown

    A glance at the newspaper headlines in the past few months tells a disturbing story. Whether or not one uses the dreaded "R" word, it's clear that more and more companies are reevaluating their workforce. Instead of worrying about your job … Read more...

  • Making Mom Marketable

    At some point, several of those who have put their careers on back burner will make the decision to re-enter the workforce; sometimes driven by economic factors such as rising gas prices or jobs cuts. Chicago outplacement consultants … Read more...

  • Dream Job: Hollywood Wardrobe Stylist

    Wouldn't it be cool if you could shop for a living? And I don't mean for groceries or socks or diapers. I mean Bloomingdale's, Saks Fifth Avenue, Armani, the toniest boutiques on Rodeo Drive - I mean, shopping, baby, yeah! For Hollywood … Read more...

  • Dream Job: Project Manager

    All of us practice project management in our lives, whether we know it or not. We are all involved in planning and organizing our everyday tasks, career, and work responsibilities. In the business world, project management is a high level … Read more...

  • Ethnic Hair

    Would a person interviewing be scrutinized because they were wearing a hairstyle that was different from the norm? For instance, as an African-American female interviewing for an executive assistant position in corporate America, could I … Read more...

  • The Science of Schmooze

    At MIT networking sessions, students learn the basics: Arrive early and study the nametags. Never stnd between a potential contact and the bar. Try to position yourself under lights, where you are more visible. Best bet: stand near the … Read more...

  • Bullish on the Network

    With so many people between jobs these days, it's no surprise that everyone seems to be brushing up on their networking skills. The economy may not be booming, but the network certainly is. Friends who didn't return telephone calls a year … Read more...