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Personal Branding

With so many people out of work and applying for the same jobs, standing out in a crowd is more important than ever. Developing and enhancing your personal brand will help you establish professionalism, get you noticed and help you get hired and promoted. Our expert podcasts and articles will not only show you how to successfully create your own brand, we'll help you avoid the common mistakes that could make you look bad to potential employers.

Personal Branding Advice

  • Interview Etiquette

    Understanding personality typing and Method acting well enough to fake being decisive yet change-friendly is one way to prepare for these trials. Another is, never let them see you eat. If they ask how many golf balls you could fit in a … Read more...

  • Dream Jobs: Snowplow Driver

    It's not as if Minnesotans aren't used to winter weather. But during rough winters residents have to prepare for oncoming snow storms by stocking up on sidewalk salt, securing their cars in garages, and battening down the hatches before … Read more...

  • Dream Job: Movie Critic

    Anyone can write about the highs and lows of a Hollywood offering, but to perfect the art of criticism takes a deeper understanding of the industry. A movie review shows an opinion, but critics can't just say, "I hated it." Read more...

  • Dream Job: Comedian

    Comedy is very hard and anxiety-producing, but when success happens, it is so, so sweet, it's kind of unbelievable. Read more...

  • What's the sexiest job?

    It turns out that making a lot of money doesn't necessarily make you sexy. In a recent poll conducted by Salary.com, firefighter hosed down the competition and won the title of "sexiest job" with 16% of the nearly 5,000 votes. These brave, … Read more...

  • Should I let headhunters lure me away?

    Many people in my department have left and have done quite well financially. We have the same experience, same age, yet others have gotten salary increases of as much as 20 percent by jumping ship. I just learned of someone at my level … Read more...

  • What executive level suits my qualifications?

    In considering other employment opportunities, how do I know which executive level I qualify for given my diverse background? Will companies discount my startup experience in the belief that it is not equivalent to experience with a … Read more...

  • Be Your Own Agent

    Who is looking out for your career - your boss? Probably not. Your accountant? Doubtful. Headhunters, search people, and employment agencies may seem to have your interests in mind, but they're retained - and paid - by the company. So … Read more...

  • Bullish on the Network

    With so many people between jobs these days, it's no surprise that everyone seems to be brushing up on their networking skills. The economy may not be booming, but the network certainly is. Friends who didn't return telephone calls a year … Read more...

  • The Science of Schmooze

    At MIT networking sessions, students learn the basics: Arrive early and study the nametags. Never stnd between a potential contact and the bar. Try to position yourself under lights, where you are more visible. Best bet: stand near the … Read more...