Dos and Don'ts for Creating Your Online Presence

Do: Google your own name

It's vital to know what potential employers and clients will find when they search for you.

In a 2010 Cross-Tab Marketing Services survey commissioned by Microsoft, 86 percent of human resources professionals said that a positive online reputation influences a job candidate's application to some extent. And 70 percent of hiring managers in the U.S. have rejected an applicant based on online information.

What turns them off? Inappropriate comments, photos, videos, blog posts, comments by friends/family, and membership in certain groups and networks all impact your online image.