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Article:

Everything I Know about Business I Learned from My Pet

Keep incentives within reach

Placing a bowl of your finest kibble on the counter will only feed the most determined and creative dog. Likewise, stashing gerbil food in the fridge for your mini-rodent to self-serve from isn’t going to keep him fat and furry.

So why doesn’t the coffee shop keep loyalty cards where customers can reach them? And where is the contact number on the sportswear website? Procuring order forms and carryout menus shouldn’t require detective work.

Make it easy to be your customer to create -- and keep -- long-term clients.

 

  • Heather Dugan

    Heather Dugan is a freelance writer/photographer and voice-over/on-camera talent with an international business clientele who specializes in spotlighting the inspiring and often humorous elements of business, family and travel. Her articles … Read more...