Dawn Dugan specializes in writing books, articles, white papers, reports and special communications for the human resources industry. She is the co-author of Effective Executive Compensation, which was published by AMACOM in 2008. Read more...
For the price of $2,000 per event, those famous Clydesdales will clip clop down your cobblestones.
Because there are eight horses per team, each horse earns $250 a day. According to Anheuser-Busch, the brewery that manufactures Budweiser, it costs the company about $8,000 per day to keep the show on the road.
Of course, this doesn't take into account the publicity given to Budweiser, and how that ultimately translates into beer sales.