NBC's "Today" and Launch "Kathie Lee and Hoda's Mom of the Year Contest with" Celebrates the Value of a Mother's Work

WALTHAM, Mass., April 17, 2012 -- is excited to celebrate the hard work of moms across the country this Mother's Day, as NBC's "Today" show announced the launch this morning of "Kathie Lee and Hoda's Mom of the Year Contest with" Live with Kathie Lee and Hoda on their Thursday, May 10 show, will present the Mother of the Year with a Grand Prize check for $112,962 -- a calculation of what mothers would make if they were paid an annual salary for their work.

"We all know that the value of a Mother's work exceeds any salary, and we're excited to honor Moms of America," said Abby Euler, general manager at "For any job, including being a mother, it's important to understand the value of what you do -- what employers will pay for your knowledge and skills. What better way to appreciate Mom than to put a real dollar amount on all that she does, both in and out of the home?" surveyed more than 8,000 moms to calculate Mom's earning power using its Mom Salary Wizard, the first interactive tool allowing moms and their families to price the job of being a Mother. Moms reported which 10 jobs they spend the most time doing -- from CEO to event planner to nutritionist. Using its extensive salary data, calculated Mom's earning power based on the national base salary of those jobs.

Moms and their families can visit and create their own "mom paycheck" with the Mom Salary Wizard.  Users can create a hypothetical mom paycheck, which can be printed and emailed to family and friends for Mother's Day.

About Kathie Lee and Hoda's Mom of the Year Contest with
Nominations for Mother of the Year can be submitted by visiting where contestants can find the official rules. Three first prize winners and three guests will receive a Weekend Getaway to New York, NY. Travel and accommodations for the finalists will be provided by The Grand Prize Winner will be awarded on Kathie Lee and Hoda's show on Thursday, May 10 and will receive a check from for $112,962.

About the's Mom Salary Wizard:
Actual mothers -- both stay-at-home and working -- report how many hours each week go into being a Mom. identified 20 job titles that best matched a mom's definition of her work:

  • Housekeeper
  • Cook
  • Day Care Center Teacher
  • Facilities Manager
  • Computer Operator
  • Van Driver
  • Psychologist
  • Janitor
  • Laundry Machine Operator
  • Chief Executive Officer
  • Staff Nurse -- RN
  • Event Planner
  • Nutritionist
  • Logistics Analyst
  • Interior Designer
  • Bookkeeper
  • Administrative Assistant
  • Plumber
  • General Maintenance Worker
  • Groundskeeper

Moms and their families can calculate their own "Mom Paycheck" by entering their location and data into the Mom Salary Wizard at

To calculate the average Mom salary -- $112,962, and the amount for the Grand Prize Winner -- more than 8,000 moms quantified their hours per job description via the Mom Salary Wizard. benchmarked the median salaries for each job to the national median salary for each position as reported by employers. The final salary is calculated by weighting the salaries and hours worked in each role.

About, a division of Kenexa, provides credible consumer compensation data reported by HR professionals in the most recent, publicly available surveys from well-recognized and highly reputable companies. is dedicated to providing people with the tools, advice and data they need to understand and reach their full earning potential. Additional information about, founded in 1999, can be accessed at Follow on Twitter: @salary.
Rebecca Morris