Graphic Designers
If you’re looking
for a
flexible way to express your artistic side, a career in graphic design
may be for you.
The field is growing
especially as
the Internet age evolves. While competitive, those with an eye for
design and a sense for technical applications—along with a
four-year degree— will excel in this fun, expressive career.
Graphic designers organize,
analyze, and create visual solutions to communications issues. They use
their artistic talent to convey a message across in print, on the Web,
electronically, and in film. Graphic designers use a variety of methods
to create designs such as color, type, illustration, photography,
animation, and various print and layout techniques.
Graphic designers also work
on the
layout and production design of magazines, newspapers, journals,
corporate reports, and other publications. In addition, they can
generate the design for promotional displays, packaging, and marketing
brochures for products and services, design distinctive logos for
products and businesses, and develop signs and signage
systems—called environmental graphics—for business
and government. Taking it one step further, a Web designer creates
visuals on websites and other multimedia projects focused on online
design.
Generally a graphic designer
will
need to be good at working with clients. Some customers may have an
idea of what they want and others have no idea how to guide the
designer—so it’s vital to listen so you can
properly interpret client needs. While room to play does exist, many
designers who want to stay in business have to work with their clients
to satisfy their needs.
The flexibility of the job
is a
huge plus. About 25 percent of all graphic designers are self-employed
according to the U.S. Bureau of Labor Statistics. Those that hold
salaried jobs can also complete freelance work on the side, which
offers the chance to boost your income. Graphic designers also enjoy a
generally relaxed work setting when working for advertising, publishing
and design firms. Those who work at home can be as comfortable as they
want, but client interaction is still mostly required. Those who want
to be self-employed will also need to have a solid business
training background and interest in running a business as
well as creating art.
But not anyone can do this
job—there is a strong technical sense to it and education is
vital. Most entry-level jobs require a Bachelor’s
degree. Those looking to get into the best graphic
design schools should look to the National Association of
Schools of Art and Design, which accredits more than 250 programs in
the U.S. Online
degree programs are available form many online colleges and
universities.
The BLS expects average job
growth
and does remind people entering this field that having a
Bachelor’s degree and design software
knowledge—along with website design and animation
experience—will be most in demand. Prospects to move up exist
as well, as designers can move up to positions such as creative
directors.
Salaries are variable and
depend
on the skill level and work setting. The annual median earnings for
wage and salary graphic designers were $39,900 in 2006. The middle 50
percent earned between $30,600 and $53,310. The lowest 10 percent
earned less than $24,120, and the highest 10 percent earned more than
$69,730.
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