One of the best ways to articulate your skills, experience, knowledge, and overall worth in today's competitive job market is to create a personal brand that helps you stand out in the crowd.
According to management expert and author Tom Peters, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of a brand called You."
This article explores 14 steps to creating a successful personal brand.
Dawn Dugan specializes in writing books, articles, white papers, reports and special communications for the human resources industry. She is the co-author of Effective Executive Compensation, which was published by AMACOM in 2008. Read more...