Social Media: Welcome to Hotel California

We Are All Just Prisoners Here of Our Own Device(s)

Watch Your Language

NA: Do you think it's a good idea to use the standard invitation language on each of these platforms (e.g., "I'd like to add you to my professional network" on LinkedIn) or should you write a customized invitation when you want to "friend" someone?

PR: Customized requests generate the best response. On LinkedIn, this is particularly important if you're reaching out to someone you don't know. Although some LinkedIn users are open networkers and connect with anyone and everyone, many others focus on networking with people who share some sort of connection. For example, letting someone know that you're a member of the same professional association, work in the same industry, or attended the same university can open more doors than the default request text.