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Article:

Survey Results: For Love or Money?

But It's Not All About the Money

We wanted to find out what the most important factor is when choosing a romantic partner. We offered three choices: Salary, Looks and Personality.

Despite all the talk of money, only 1.4 percent of all those surveyed chose Salary. Men showed they value the physical beauty of their partners with 9 percent of all men surveyed choosing looks, compared to just 1.7 percent of women. But overall, an overwhelming 94 percent of all respondents chose Personality.

Of the 1.4 percent who said Salary was the most important factor, 65 percent are women and all of them are heterosexual.

One female respondent said "There have been many couples in my life who couldn't weather this financial downturn because there was a drop in salary. So it does matter a lot. Personality and looks don't pay the bills."