The third tip was from Sumeera Rasul of Madesmith. As a veteran of some of the world’s best companies (Google, Apple, R/GA, BBDO), she was able to bring valuable insight from the corporate world into her small business. However, no matter how much experience you have or how much you try and prepare, there comes a point where you just have to jump in with both feet and make it happen.
The same goes for salary negotiation. You can prepare for months, work until 8pm every night to show your determination and drive, and hope that you get recognized by your boss for that big raise and promotion, but the fact is that you need to take control of your career and ask for what you want. I continually help clients role-play and practice scenarios for their salary discussion, but in the end they can never be 100% fully prepared, because you never know how a conversation is going to unfold. You just have to jump in.