How to Become a Digital Marketing Analyst
Step 1: Understand the job description and responsibilities of a Digital Marketing Analyst
What does a Digital Marketing Analyst do?
A Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Digital Marketing Analyst typically requires 2 -4 years of related experience.
If you’ve been considering working as a digital marketing analyst, you’ve come to the right place.
Many businesses know that digital marketing is essential to their success.
However, they struggle to interpret the results of their various online marketing campaigns.
Analysts can help these businesses see where they’re falling short.
As you can see, analysts are key players in making sure a business succeeds online.
Step 2: Learn best tips to become a Digital Marketing Analyst
Best tips for those who want to become a Digital Marketing Analyst
Here are some tips to become a Digital Marketing Analyst.
Advance and Refine Your Skill Set.
Total overall Channel contribution.
Driving incremental Web business (CRO and WEB).
On-line marketing initiatives, ROI & engagement.
Localized KPO Example - for promotions and non rooms revenue marketing (MICE, Spa, Restaurants, etc).
Step 3: View best colleges and universities for Digital Marketing Analyst
Best colleges and universities for Digital Marketing Analyst
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Digital Marketing Analyst
Is being a Digital Marketing Analyst Worth it?
Foghorn Labs is a rapidly growing online marketing consultancy focused on developing outstanding integrated marketing campaigns for outdoor and active lifestyle brands.
As a Digital Marketing Analyst, you will work alongside the PPC, SEO and Content Marketing business unit leads to develop, optimize and manage integrated online marketing campaigns.
Work alongside senior management to continue scaling Foghorn’s more recent digital marketing offerings including automated email and Amazon Seller Central.
Assist Data Analyst team with ad-hoc and monthly reports, incorporating executive-level, task/impact summaries.
2 or more years of experience in online media, performance marketing or eCommerce.
Step 5: Prepare relevant skills for being a Digital Marketing Analyst
What skills do you need to be a Digital Marketing Analyst?
Management often looks to professional level roles for execution on their visions and goals, as such some specific skills are required. The workload of this role requires knowledge of: Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Internet Marketing, Marketing Analytics, Mobile Marketing, Web Marketing. If you highlight these skills during your interview process, you will be more likely to land the job!
There is little to no travel required for this job, as digital marketing analysts do most of their work through the internet.
Companies and individuals who hire digital marketing analysts seek professionals who have the following essential skills that allow them to perform this job successfully.
SEO – digital marketing analysts must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM) in order to create attention-getting online campaigns.
Social media marketing – social media is a strong marketing tool, and digital marketing analysts need to know how to use their social media skills to promote products and brands online.
Mathematics – digital marketing analysts look at numbers daily to analyze the cost of campaigns compared to how many people are responding to those campaigns, which requires strong mathematic and finance skills.
Step 6: View average salary for Digital Marketing Analyst
How much does a Digital Marketing Analyst make?
The average salary range for a Digital Marketing Analyst is from $66,666 to $81,985. The salary will change depending on your location, job level, experience, education, and skills.
- View average salary for the United States
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Average salary for Digital Marketing Analyst jobs
- Digital Marketing Analyst IV
- Digital Marketing Analyst II
- Digital Marketing Analyst I
- Digital Marketing Analyst III
- Digital Metrics/Analytics Marketing Analyst III