How to Become a Market Research Director

Step 1: Understand the job description and responsibilities of a Market Research Director

What does a Market Research Director do?

A Market Research Director is responsible for the market research department. Directs and oversees an organization's marketing policies, objectives, and initiatives. Being a Market Research Director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. Additionally, Market Research Director requires a bachelor's degree in area of specialty. Typically reports to a top management. The Market Research Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Market Research Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

People's Opinions on Market Research Director responsibilities

To become a market research director requires a combination of personal suitability to a career in market research, adequate education to perform in the career, successful experience in the field, a track record of market research management and development of management skills at the strategic level.

01/27/2020: Erie, PA

Several traits, however, are typical of those in the market research field, whether they are researchers, managers or directors.

02/09/2020: Lubbock, TX

To become a market research director, a good first step is to dispassionately compare personal habits and experience to these required traits to determine if the field can provide a rewarding career and a real chance for success.

01/08/2020: Greensboro, NC

Education and experience are required to become a market research director.

01/18/2020: Omaha, NE

The bachelor’s degree should be in market research, marketing or some quantitative field, such as statistical analysis.

12/05/2019: Biloxi, MS
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Step 2: Learn best tips to become a Market Research Director

Best tips for those who want to become a Market Research Director

Here are some tips to become a Market Research Director.

People's Opinions on best tips

Start by conducting your own primary research.

12/15/2019: Cedar Falls, IA

Conduct quantitative and qualitative research.

01/16/2020: Abilene, TX

Just as you segment a market, segment your market research into manageable pieces.

02/15/2020: Charleston, WV

Choose visuals over text to present your foreign market research.

12/15/2019: Madison, WI

There is no single approach to international market research that fits all.

02/10/2020: Reno, NV
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Step 3: View best colleges and universities for Market Research Director

Best colleges and universities for Market Research Director

  • Butler University
  • Carroll College
  • Cooper Union
  • High Point University
  • Princeton University
  • Providence College

Step 4: Think about whether is it worth to be a Market Research Director

Is being a Market Research Director Worth it?

People's Opinions on lifestyles

Crucially, the industry has spent years trying to determine which graphene markets do, and which do not make sense.

12/22/2019: Saint Paul, MN

As such, you will be expected to have a proven professional track record and extensive knowledge of the Dutch/Amsterdam market (broader experience in other….

02/14/2020: Charleston, WV

Drive the ad-hoc research agenda for CB Color Cosmetics, Skincare and Lifestyle specifically.

01/21/2020: Salem, OR

Extensive experience in market research, insight and client development is a must.

01/13/2020: Boulder, CO

It takes a lot to succeed in today's dynamic market and Cognizant Digital Business (CDB) is a proven leader in the industry.

02/21/2020: Roanoke, VA
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Step 5: Prepare relevant skills for being a Market Research Director

What skills do you need to be a Market Research Director?

Management is no easy task, and as such, the skill requirements for these types of roles vary greatly.  Chief skills for this role are: Competitive Intelligence, Market Analysis, Market Research, Marketing Planning.  You would need to be proficient in the following: General Data Analysis Software.  Expertise in these areas will help you land this, or a similar role.

People's Opinions on Market Research Director skills

A market research director should have about 10 years of market research experience.

02/06/2020: Savannah, GA

A market research director must be able to effectively communicate the results of a project to the end users.

12/08/2019: Dayton, OH

To become a market research director requires a combination of personal suitability to a career in market research, adequate education to perform in the career, successful experience in the field, a track record of market research management and development of management skills at the strategic level.

01/26/2020: Binghamton, NY

To become a market research director, a good first step is to dispassionately compare personal habits and experience to these required traits to determine if the field can provide a rewarding career and a real chance for success.

12/12/2019: Rochester, NY

Education and experience are required to become a market research director.

02/19/2020: Salisbury, NC
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Step 6: View average salary for Market Research Director

How much does a Market Research Director make?

The average salary range for a Market Research Director is from $176,290 to $216,993. The salary will change depending on your location, job level, experience, education, and skills.

Salary range for a Market Research Director
$176,290 to $216,993

Step 7: Find relevant Market Research Director jobs, and apply.

Looking for Market Research Director jobs?

Here are some Market Research Director jobs in the United States.

Search Market Research Director Jobs in the United States

Step 8: Explore Career Path of Market Research Director

Step 8: Explore Career Path of Market Research Director? Market Research Director