How to Become a Market Research Manager
Step 1: Understand the job description and responsibilities of a Market Research Manager
What does a Market Research Manager do?
A Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Market research managers give advertising directors focus, and help lead successful marketing efforts.
Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace.
They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.
In this case, the manager might be responsible for assembling a large cross section of the population who can watch the ad to determine whether it conveys a good message about the brand or to determine whether it entices them to purchase the product.
A market research manager who works for a television network may also assemble focus groups to determine whether a pilot show receives laughs and good reviews or whether the market as a whole will respond poorly to it.
Step 2: Learn best tips to become a Market Research Manager
Best tips for those who want to become a Market Research Manager
Here are some tips to become a Market Research Manager.
Use a balance of qualitative and quantitative information.
Comprehend secondary information sources effectively.
Seek continuous learning, self education, and networking opportunities.
Choose visuals over text to present your foreign market research.
Choose Quantitative or Qualitative Data or Both.
Step 3: View best colleges and universities for Market Research Manager
Best colleges and universities for Market Research Manager
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Market Research Manager
Is being a Market Research Manager Worth it?
Were growing, and we encourage you to apply! Apples WW Product Marketing team is looking for a leader with vision in market Research to support the insights needs of our key B2B verticals.
This position will own the consumer research and analytics practice and lead all aspects of the design, strategy, implementation and communication in.
Using current and new data sources and techniques, you will lead data reporting for Market Research that drives brand/product performance and potential.
You have 10+ years of experience leading consumer and market research, delivering insights, and optimizing across a wide variety of product categories and developing businesses.
You have a multidisciplinary background in insights across the complex spectrum of hybrid qualitative and quantitative research including new methodologies such as AI.
Step 5: Prepare relevant skills for being a Market Research Manager
What skills do you need to be a Market Research Manager?
A manager is often judged based on the success of their team and those working below them, as such, many skills are needed. Success in this role depends on a critical ability in the following: Competitor Analysis, Market Analysis, Market Research. Experience in the following is fundamental to this role: General Data Analysis Software. Skills may vary from job-to-job, but these skills are the ones most commonly associated with this role.
Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions.
5+ years of relevant work experience within market research.
Have a proven ability and expertise in insight generation with over 5 years’ experience in market research (preferably with agency experience).
Experience of designing and running research programs, including web-based questionnaires (ConfirmIT experience particularly advantageous) and undertaking analysis.
At least 5 years’ relevant experience working in lower level or similar positions in applied market research or customer insights roles including at least 1 years’ experience at the Manager level.
Step 6: View average salary for Market Research Manager
How much does a Market Research Manager make?
The average salary range for a Market Research Manager is from $102,613 to $132,327. The salary will change depending on your location, job level, experience, education, and skills.
- View average salary for the United States
Adjust salary by state
Average salary for Market Research Manager jobs
- Entry Market Research Analyst
- Intermediate Market Research Analyst
- Senior Market Research Analyst
- Market Research Supervisor III
- Market Research Analyst I
- Market Research Analyst II
- Market Research Analyst III
- Market Research Supervisor II
- Market Research Supervisor I