How to Become a Product/Brand Management Director

Step 1: Understand the job description and responsibilities of a Product/Brand Management Director

What does a Product/Brand Management Director do?

A Product/Brand Management Director directs and oversees all aspects of product life cycle management including understanding market demands, technology trends, and the competitive field. Responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Being a Product/Brand Management Director typically requires a bachelor's degree. Typically reports to top management. The Product/Brand Management Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Product/Brand Management Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

People's Opinions on Product/Brand Management Director responsibilities

In an oversaturated marketplace, a brand manager makes sure products, services and even people resonate.

12/08/2019: Orlando, FL

Read on for the rundown on what makes brand manager such a crucial marketing role.

01/30/2020: South Bend, IN

A brand manager is responsible for the overall image of a product or person.

01/15/2020: Hopkinsville, KY

You have to be a strong writer in both long and short form to convey your message and crazy creative to define and express the essence a brand.

01/26/2020: Brockton, MA

Relationship management and storytelling prowess are also critical, says Ghiorzi.

12/24/2019: Brownsville, TX
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Step 2: Learn best tips to become a Product/Brand Management Director

Best tips for those who want to become a Product/Brand Management Director

Here are some tips to become a Product/Brand Management Director.

People's Opinions on best tips

3 Marketing Collateral Management Tips from Top Brand Managers.

01/04/2020: Albany, GA

4 Tips for Better Brand Management.

12/11/2019: Rochester, MN

5 Behavioural Tips to Build Your Brand.

01/13/2020: Virginia Beach, VA

Train and engage your employees to be better brand ambassadors.

12/04/2019: Las Vegas, NV

Be transparent with your brand team.

01/12/2020: Juneau, AK
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Step 3: View best colleges and universities for Product/Brand Management Director

Best colleges and universities for Product/Brand Management Director

  • Butler University
  • Carroll College
  • Cooper Union
  • High Point University
  • Princeton University
  • Providence College

Step 4: Think about whether is it worth to be a Product/Brand Management Director

Is being a Product/Brand Management Director Worth it?

People's Opinions on lifestyles

Working under marketing managers or CMOs, brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand.

12/10/2019: Rockford, IL

Brand Managers are responsible for more than executing marketing campaigns; they are also in charge of managing and developing P&L and driving market growth.

01/03/2020: Fort Wayne, IN

At Paladin Staffing, we specialize in helping brand managers combine with great companies throughout the country as well as many other positions.

12/28/2019: El Paso, TX

However, brand managers are not required to have a specific degree or academic background.

02/28/2020: Lompoc, CA

The Manager, Customer Marketing- National Accounts will report to the Senior Director- Customer Marketing… and report directly to the Senior Director, Marketing, and Planning to optimize ITG Brands' engagement with key customer channels….

01/21/2020: Harlingen, TX
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Step 5: Prepare relevant skills for being a Product/Brand Management Director

What skills do you need to be a Product/Brand Management Director?

This role is not a beginner's role, as such, there are many skills required.  It is vital to the role to command: Brand Management, Branding, Product Marketing.  Management isn't easy, if it were, everyone would have the competenticies to execute the role with success.

People's Opinions on Product/Brand Management Director skills

At Paladin Staffing, we specialize in helping brand managers combine with great companies throughout the country as well as many other positions.

12/14/2019: Grand Forks, ND

However, brand managers are not required to have a specific degree or academic background.

01/31/2020: Fort Myers, FL

Experience — at least three-years — is often required, and many brand managers work their way up from junior-level positions by taking advantage of professional development courses and in-house training opportunities.

01/01/2020: Kansas City, MO

Brand managers need to be experts in all facets of marketing, and there are a lot of experts out there who are sharing their knowledge.

12/25/2019: Manchester, NH

You have to be a strong writer in both long and short form to convey your message and crazy creative to define and express the essence a brand.

12/24/2019: Altoona, PA
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Step 6: View average salary for Product/Brand Management Director

How much does a Product/Brand Management Director make?

The average salary range for a Product/Brand Management Director is from $153,376 to $194,379. The salary will change depending on your location, job level, experience, education, and skills.

Salary range for a Product/Brand Management Director
$153,376 to $194,379

Step 7: Find relevant Product/Brand Management Director jobs, and apply.

Looking for Product/Brand Management Director jobs?

Here are some Product/Brand Management Director jobs in the United States.

Search Product/Brand Management Director Jobs in the United States

Step 8: Explore Career Path of Product/Brand Management Director