How to Become a Trade Show Manager

Step 1: Understand the job description and responsibilities of a Trade Show Manager

What does a Trade Show Manager do?

A Trade Show Manager manages the execution and logistics of trade shows and exhibitions to achieve business objectives. Develops and manages a comprehensive event project plan for all setup tasks, promotional items, literature, bookings, and other details. Being a Trade Show Manager approves the design, layout, cost estimates, and construction of exhibits and displays. Negotiates with vendors and service providers for best arrangements within budget. Additionally, Trade Show Manager may require a bachelor's degree. Typically reports to a head of a unit/department. The Trade Show Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Trade Show Manager typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

People's Opinions on Trade Show Manager responsibilities

It’s not a big mystery; on the contrary, it’s been happening gradually over the past decade, and savvy event managers have evolved to keep up.

01/26/2020: Charleston, WV

The industry is officially at a tipping point where businesses are being forced to acknowledge the staying power of technology and social media and accept the younger generation of workers and show-goers, who have completely different strategies and expectations than the older generation who has been the leader of the pack up until now.

12/05/2019: Little Rock, AR

Some trade show (and workforce) veterans who have been working shows for decades have very clear ideas about what makes a successful show.

02/21/2020: Saint Cloud, MN

Younger generations prefer technology and social media over face-to-face communication, and so they tend to focus more on pre-show marketing to ensure they only engage with qualified leads at the show.

01/30/2020: Winston Salem, NC

Trade show managers are responsible for the overall production of expositions.

02/13/2020: Lima, OH
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Step 2: Learn best tips to become a Trade Show Manager

Best tips for those who want to become a Trade Show Manager

Here are some tips to become a Trade Show Manager.

People's Opinions on best tips

Make a master to-do list  As elementary as it sounds, making a master list of to-do items and deliverables is a necessary starting point for event planning.

12/14/2019: Boca Raton, FL

Become best friends with the event organizer.

02/23/2020: Chico, CA

Consider eye-catching attire Logo-inscribed polo shirts are unremarkable.

12/04/2019: Everett, WA

Make Your Trade Show Booth Stand Out.

02/13/2020: York, PA

Post the Latest Booth News On Social Media.

11/29/2019: Green Bay, WI
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Step 3: View best colleges and universities for Trade Show Manager

Best colleges and universities for Trade Show Manager

  • Butler University
  • Carroll College
  • Cooper Union
  • High Point University
  • Princeton University
  • Providence College

Step 4: Think about whether is it worth to be a Trade Show Manager

Is being a Trade Show Manager Worth it?

People's Opinions on lifestyles

no.logo.alt Lab Stalker EventsEvent ManagerPhiladelphia, PAEasy Apply 26d event manager to help host an event in the Philadelphia this week.

01/11/2020: Saint Louis, MO

Schedule Show Coordinators, Technicians, Union and Freelance labor as required for shows.

02/06/2020: Lawton, OK

Develops and manages on-campus and off-site recruitment programs including job fairs, trade shows, and media presence.

12/19/2019: Kansas City, MO

Interpreting industry publications, trade show materials, pricing & promotions, and market research on a daily basis.

12/09/2019: Anderson, IN

Travel to sales meetings, presentations, trade shows,overseas sourcing and product development trips as needed.

01/13/2020: Lynchburg, VA
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Step 5: Prepare relevant skills for being a Trade Show Manager

What skills do you need to be a Trade Show Manager?

Due to the management level associted with this job, many skills are required to being successful and ensuring the success of your team.  It is necessary to be able to excel with: Contract Negotiation, Trade Shows Management, Vendor Management.  For management positions, some skills may come as a no brainer, for this role those would be: Event Management Software.  As you can tell, it is no easy feat to be a manager, and the skills required reflect that.

People's Opinions on Trade Show Manager skills

Bachelor’s Degree in Business, Marketing, Communications or related field and 4 - 8 years of prior relevant experience in planning and executing trade shows.

12/05/2019: Springfield, MO

General knowledge of trade show best practices and standards.

01/03/2020: Pittsburgh, PA

Developed and implemented trade show database using Microsoft Access, greatly improved organization and efficiency of planning and event execution.

12/21/2019: Corpus Christi, TX

Estimating the normal cost required for the business show.

12/08/2019: Anchorage, AK

The particular skills and specifications required for been a trade show manger are.

12/21/2019: Portland, ME
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Step 6: View average salary for Trade Show Manager

How much does a Trade Show Manager make?

The average salary range for a Trade Show Manager is from $76,109 to $95,700. The salary will change depending on your location, job level, experience, education, and skills.

Salary range for a Trade Show Manager
$76,109 to $95,700

Step 7: Find relevant Trade Show Manager jobs, and apply.

Looking for Trade Show Manager jobs?

Here are some Trade Show Manager jobs in the United States.

Search Trade Show Manager Jobs in the United States

Step 8: Explore Career Path of Trade Show Manager