How to Become a Trade Show Manager
Step 1: Understand the job description and responsibilities of a Trade Show Manager
What does a Trade Show Manager do?
A Trade Show Manager manages the execution and logistics of trade shows and exhibitions to achieve business objectives. Develops and manages a comprehensive event project plan for all setup tasks, promotional items, literature, bookings, and other details. Being a Trade Show Manager approves the design, layout, cost estimates, and construction of exhibits and displays. Negotiates with vendors and service providers for best arrangements within budget. Additionally, Trade Show Manager may require a bachelor's degree. Typically reports to a head of a unit/department. The Trade Show Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Trade Show Manager typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
It’s not a big mystery; on the contrary, it’s been happening gradually over the past decade, and savvy event managers have evolved to keep up.
The industry is officially at a tipping point where businesses are being forced to acknowledge the staying power of technology and social media and accept the younger generation of workers and show-goers, who have completely different strategies and expectations than the older generation who has been the leader of the pack up until now.
Some trade show (and workforce) veterans who have been working shows for decades have very clear ideas about what makes a successful show.
Younger generations prefer technology and social media over face-to-face communication, and so they tend to focus more on pre-show marketing to ensure they only engage with qualified leads at the show.
Trade show managers are responsible for the overall production of expositions.
Step 2: Learn best tips to become a Trade Show Manager
Best tips for those who want to become a Trade Show Manager
Here are some tips to become a Trade Show Manager.
Make a master to-do list As elementary as it sounds, making a master list of to-do items and deliverables is a necessary starting point for event planning.
Become best friends with the event organizer.
Consider eye-catching attire Logo-inscribed polo shirts are unremarkable.
Make Your Trade Show Booth Stand Out.
Post the Latest Booth News On Social Media.
Step 3: View best colleges and universities for Trade Show Manager
Best colleges and universities for Trade Show Manager
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Trade Show Manager
Is being a Trade Show Manager Worth it?
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Schedule Show Coordinators, Technicians, Union and Freelance labor as required for shows.
Develops and manages on-campus and off-site recruitment programs including job fairs, trade shows, and media presence.
Interpreting industry publications, trade show materials, pricing & promotions, and market research on a daily basis.
Travel to sales meetings, presentations, trade shows,overseas sourcing and product development trips as needed.
Step 5: Prepare relevant skills for being a Trade Show Manager
What skills do you need to be a Trade Show Manager?
Due to the management level associted with this job, many skills are required to being successful and ensuring the success of your team. It is necessary to be able to excel with: Contract Negotiation, Trade Shows Management, Vendor Management. For management positions, some skills may come as a no brainer, for this role those would be: Event Management Software. As you can tell, it is no easy feat to be a manager, and the skills required reflect that.
Bachelor’s Degree in Business, Marketing, Communications or related field and 4 - 8 years of prior relevant experience in planning and executing trade shows.
General knowledge of trade show best practices and standards.
Developed and implemented trade show database using Microsoft Access, greatly improved organization and efficiency of planning and event execution.
Estimating the normal cost required for the business show.
The particular skills and specifications required for been a trade show manger are.
Step 6: View average salary for Trade Show Manager
How much does a Trade Show Manager make?
The average salary range for a Trade Show Manager is from $76,109 to $95,700. The salary will change depending on your location, job level, experience, education, and skills.
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Average salary for Trade Show Manager jobs
- Trade Show and Exhibition Manager
- Trade Show/Event Planner II
- Trade Show/Event Planner I
- Trade Show/Event Planner III
- Trade Show/Event Planner IV
- Trade Show Director
- Trade Show and Exhibition Director