How to Become an Advertising Manager

Step 1: Understand the job description and responsibilities of an Advertising Manager

What does an Advertising Manager do?

AN Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

People's Opinions on Advertising Manager responsibilities

An advertising manager creates interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis (account).

12/13/2019: Portsmouth, NH

They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

11/25/2019: Savannah, GA

They work with sales staff and others to generate ideas for an advertising campaign and oversee the staff that develops the advertising.

10/24/2019: Petersburg, VA

They work with the finance department to prepare a budget and cost estimates for the advertising campaign.

10/05/2019: Longview, TX

Often, an advertising manager serves as a liaison between the client requiring the advertising and an advertising or promotion agency that develops and places the ads.

10/25/2019: Florence, SC
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Step 2: Learn best tips to become an Advertising Manager

Best tips for those who want to become an Advertising Manager

Here are some tips to become an Advertising Manager.

People's Opinions on best tips

Connect Social Media Metrics With ROI.

11/21/2019: Rochester, NY

Integrate All Marketing Channels.

12/04/2019: Gastonia, NC

Think about who you’re targeting.

12/08/2019: Kansas City, MO

People in our audience also tend to like other ‘software companies’ like Moz, Mailchimp, and WordPress.

10/30/2019: Harlingen, TX

35% of our audience work in management.

12/01/2019: Springfield, OH
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Step 3: View best colleges and universities for Advertising Manager

Best colleges and universities for Advertising Manager

  • Butler University
  • Carroll College
  • Cooper Union
  • High Point University
  • Princeton University
  • Providence College

Step 4: Think about whether is it worth to be an Advertising Manager

Is being an Advertising Manager Worth it?

People's Opinions on lifestyles

Other names for this job might include Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director, Advertising Executive.

12/06/2019: Las Cruces, NM

Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

12/09/2019: Anderson, IN

They Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

12/17/2019: Greenville, SC

In a typical work week as An Advertising Manager, you can expect to work More than 40 hours per week.

11/26/2019: Troy, NY

Coordinated and prioritized workflow with the product managers, met deadlines, worked with vendors, and proofread printer’s blue lines.

11/06/2019: Ogden, UT
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Step 5: Prepare relevant skills for being an Advertising Manager

What skills do you need to be an Advertising Manager?

Due to the management level associted with this job, many skills are required to being successful and ensuring the success of your team.  It is necessary to be able to excel with: Advertising, Agency Management, Marketing Communications, Marketing Strategy, Media Buying, Media Management, Media Planning.  As you can tell, it is no easy feat to be a manager, and the skills required reflect that.

People's Opinions on Advertising Manager skills

Advertising managers require good communication skills.

09/28/2019: Virginia Beach, VA

You must therefore have the skills to understand your organization’s marketing objectives and the role advertising plays in achieving those objectives.

12/12/2019: Bismarck, ND

You use your marketing skills to determine the strategy and goals for an advertising campaign, which include raising awareness of a product, generating leads for the sales force or building a strong brand.

09/28/2019: Vallejo, CA

To make the most effective use of your advertising budget, you must have the skills to identify the target audience for your campaign and select the media that provide the most cost-effective coverage of the audience.

10/18/2019: Portland, ME

To develop advertising campaigns that achieve impact and persuade the target audience, you must have the skills to work with designers and copywriters to generate strong creative ideas.

12/02/2019: Detroit, MI
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Step 6: View average salary for Advertising Manager

How much does an Advertising Manager make?

The average salary range for an Advertising Manager is from $97,980 to $131,551. The salary will change depending on your location, job level, experience, education, and skills.

Salary range for an Advertising Manager
$97,980 to $131,551

Step 7: Find relevant Advertising Manager jobs, and apply.

Looking for Advertising Manager jobs?

Here are some Advertising Manager jobs in the United States.

Search Advertising Manager Jobs in the United States

Step 8: Explore Career Path of Advertising Manager

Step 8: Explore Career Path of Advertising Manager? Advertising Manager