How to Become an Advertising Manager
Step 1: Understand the job description and responsibilities of an Advertising Manager
What does an Advertising Manager do?
AN Advertising Manager is responsible for the development and implementation of the company's advertising strategy through various advertising media. Works with internal groups (ex. Being an Advertising Manager sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. Initiates and manages discussions and sales with sponsors and agencies. Additionally, Advertising Manager is responsible for managing the company imaging/branding in all marketing materials including logos, collateral, and media kits. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
An advertising manager creates interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis (account).
They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
They work with sales staff and others to generate ideas for an advertising campaign and oversee the staff that develops the advertising.
They work with the finance department to prepare a budget and cost estimates for the advertising campaign.
Often, an advertising manager serves as a liaison between the client requiring the advertising and an advertising or promotion agency that develops and places the ads.
Step 2: Learn best tips to become an Advertising Manager
Best tips for those who want to become an Advertising Manager
Here are some tips to become an Advertising Manager.
Connect Social Media Metrics With ROI.
Integrate All Marketing Channels.
Think about who you’re targeting.
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35% of our audience work in management.
Step 3: View best colleges and universities for Advertising Manager
Best colleges and universities for Advertising Manager
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be an Advertising Manager
Is being an Advertising Manager Worth it?
Other names for this job might include Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director, Advertising Executive.
Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
They Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
In a typical work week as An Advertising Manager, you can expect to work More than 40 hours per week.
Coordinated and prioritized workflow with the product managers, met deadlines, worked with vendors, and proofread printer’s blue lines.
Step 5: Prepare relevant skills for being an Advertising Manager
What skills do you need to be an Advertising Manager?
Due to the management level associted with this job, many skills are required to being successful and ensuring the success of your team. It is necessary to be able to excel with: Advertising, Agency Management, Marketing Communications, Marketing Strategy, Media Buying, Media Management, Media Planning. As you can tell, it is no easy feat to be a manager, and the skills required reflect that.
Advertising managers require good communication skills.
You must therefore have the skills to understand your organization’s marketing objectives and the role advertising plays in achieving those objectives.
You use your marketing skills to determine the strategy and goals for an advertising campaign, which include raising awareness of a product, generating leads for the sales force or building a strong brand.
To make the most effective use of your advertising budget, you must have the skills to identify the target audience for your campaign and select the media that provide the most cost-effective coverage of the audience.
To develop advertising campaigns that achieve impact and persuade the target audience, you must have the skills to work with designers and copywriters to generate strong creative ideas.
Step 6: View average salary for Advertising Manager
How much does an Advertising Manager make?
The average salary range for an Advertising Manager is from $88,423 to $121,458. The salary will change depending on your location, job level, experience, education, and skills.
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Average salary for Advertising Manager jobs
- Advertising Coordinator
- Advertising Clerk
- Manager of Advertising and Brand
- Strategic Advertising Manager
- Advertising Specialist
- Advertising / Promotions Manager
- Advertising Project Manager