How Offering Employee Health Insurance Will Attract Top Talent

Written by Salary.com Staff
September 20, 2023
How Offering Employee Health Insurance Will Attract Top Talent

Companies need the best, top-performing employees to succeed in today’s competitive market. But to get the top talent, you have to offer the rewards and benefits that attract them to join your team. One of the most important benefits you can provide is employee health insurance.

When job seekers check companies, health insurance is at the top of their search. Candidates want to know if they will have coverage in case of illness or injury. They want the security of knowing that any medical needs are affordable. That’s why investing in their well-being with health insurance is a clever idea.

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Employee Health Insurance Is Key to Attracting Top Talent

Offering competitive employee health insurance is key to keeping top talent. Eighty percent of workers said health insurance and other benefits are important when choosing a job.

Health Insurance is Highly Valued

Health insurance shows you care about your employees' well-being. Research indicates that providing comprehensive health benefits increases employee satisfaction, productivity, and retention.

Many candidates choose between two equal job offers based on employee health insurance details. Some want insurance with low deductibles, major medical coverage, and low premiums. If your policy checks these boxes, you will have a great advantage in attracting in-demand candidates.

Stay Competitive in a Tight Labor Market

In today's tight labor market, employers need every advantage to attract top talent. Wellness, paid time off, retirement plans, and workplace rewards are standard. Candidates now expect these benefits as standard.

Your company needs comprehensive employee health insurance to attract top talent. When job seekers compare offers, a strong benefits package may win them over. Provide employee health insurance, and you'll be on your way to building a powerhouse staff.

Benefits of Offering Employee Health Insurance to Retain Great Employees

Competition in employee health insurance is a key to attracting top talent. Who wouldn't want affordable medical, dental, and vision for their families?

Employee health insurance reduces absenteeism.

Health coverage prevents employees from missing work for minor illnesses or routine care. For example, telemedicine for quick diagnosis and treatment lets them stay on the job.

Improves productivity and engagement.

Healthy, happy employees are more productive and engaged. Your team can focus on work when they meet their healthcare needs. Your concern for their well-being will also strengthen their loyalty to your company.

Enhances your brand.

Providing employee health insurance enhances your reputation as an employer. Job seekers today expect good benefits and work-life balance for better productivity. Plus, this goodwill helps you attract the best-fit candidates for the role.

Offering employee health insurance is a win-win. Your employees are safe, and you can attract and keep top talents. Lower healthcare costs, absenteeism, productivity, and retention boost your bottom line. Why not give your employees the health coverage they deserve? A little investment today will pay off in a big way tomorrow.

Are there Challenges When Offering Employee Health Insurance?

Employee health insurance comes with challenges, but the benefits outweigh the costs. Providing coverage may seem complicated and expensive, but there are solutions.

Do research at different insurance companies to find a health insurance package that fits your budget. Partnering with benefits brokers or consultants can also help you navigate options and compliance. Leveraging HR tech platforms streamlines administration.

Despite the initial investment, employee health insurance leads to long-term gains. It attracts top talent that values healthcare benefits. Your best-performing employees will stay longer, reducing turnover costs. Productivity rises when workers receive preventive and emergency care.

Though compliance seems daunting, start with the basics. Offer coverage that meets ACA (Affordable Care Act) requirements. Communicate details clearly so workers understand their options and responsibilities. Keep good records in case of audits.

While costs are a concern, employee health insurance demonstrates your care. When people feel supported, they work harder and smarter. A healthy, happy team will drive your business forward.

The challenges of offering employee health insurance may feel overwhelming. But with the right plan and partners, you can design an affordable, impactful benefit. Focus on the potential ROI (return on investment) — a productive, loyal workforce, and sustainable growth. As a result, your company and employees will thrive.

Conclusion

You now understand why employee health insurance is crucial for attracting and keeping top talent. In today's competitive job market, your benefits can be a key differentiator. After receiving offers, job seekers may choose your company for its health insurance plan.

Employee health insurance must be a top priority if you want to hire and retain the best talent. When you invest in your employees, they will invest in your company's success in return. Health insurance is a win-win for your business and employees overall.

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