How to Craft Bias Free Job Descriptions

As you sit down to write a job listing, you start thinking about the required qualifications and responsibilities for the role. But have you considered whether your job description contains biased language that can potentially discourage some best-fit candidates from applying?  Crafting a bias free job description is critical to attracting top talent.

This article discusses some practical tips for writing an inclusive job listing that appeals to a diverse range of applicants. Keep reading!

Identify and Eliminate Biased Language in Job Descriptions

To craft a bias free job description, you need to carefully examine the language and requirements used. Look for words and phrases that unfairly favor or exclude candidates. Make sure to replace them with inclusive alternatives.

Scan for gendered pronouns like “he” or “she” and replace them with “they” and “their.” Use words like “primary caregiver” instead of “mother.” Refer to “spouse or partner” rather than “wife” or “husband.”

Check for any irrelevant requirements, like a specific number of years of experience, that can potentially discourage promising candidates. Focus on the key skills and qualities needed for the role.

Avoid language that implies certain groups like “new college graduates” or “digital natives.” You can indicate “candidates from diverse backgrounds and experience levels are encouraged to apply.”

Double-check for any unrelated terms that favor certain groups when describing the best-fit candidate. For example, specifying an age range or level of physical ability beyond what is necessary for the essential functions of the job.

Use an inclusive and accessible layout, and make sure any images also reflect diversity and equality. A bias free job description will attract the widest possible range of qualified candidates. Take the time to eliminate bias, and your next hire is more likely to be the best person for the job.

Focus on Required Qualifications and Skills

When crafting a bias free job description, focus on the qualifications and skills required for the role.

Describe the position's essential duties and responsibilities objectively and concisely. Keep the criteria relevant and avoid including unnecessary qualifications that lead to bias. For example, say "bachelor’s degree in business, marketing, or a related field" instead of "MBA from a top-tier school".

Use clear, specific, and inclusive language. Avoid gendered pronouns and terms that could alienate candidates. It is better to indicate "sales professional" rather than "aggressive salesperson". Mention "interpersonal skills" instead of "outgoing personality."

List technical skills, software proficiencies, and other job-related requirements. But don't make unrealistic demands, like "5+ years of experience required" for an entry-level role. That can potentially discourage otherwise strong candidates from applying.

When stating education or experience preferences, use words like "preferred" or "a plus" to indicate they are optional. For example, "bachelor’s degree preferred" or "experience with customer relationship management (CRM) software is a plus". This makes the posting more accessible and fits the bias free job description specifications.

Focusing on true job qualifications and using objective, unbiased language helps ensure you attract a diverse range of qualified candidates. And that means you will have a better chance of finding the best qualified person for the job.

Highlight Company Culture and Values

A bias free job description highlights your company’s commitment to building an inclusive culture where people from all backgrounds can thrive.

Focus on skills, not credentials.

Describe the actual skills, abilities, and qualities needed for the role rather than formal credentials or degrees. This opens the role to qualified candidates from diverse backgrounds. Clearly indicate “excellent communication and problem-solving skills” instead of “bachelor’s degree required.”

Use inclusive language.

Choose words and phrases that are gender-neutral and welcoming to people of all backgrounds. Write “collaborative team player” rather than “rockstar” and “chairperson” instead of “chairman.”

Emphasize growth opportunities.

Highlight opportunities for career growth, learning, and development. This signals your commitment to supporting and advancing employees from all backgrounds. Clearly write in your bias free job description, “We invest in the growth and development of all team members” or “Opportunities for career progression.”

Promote your culture.

Share details about your company’s culture, values, and inclusive practices. Describe mentorship programs, employee resource groups, and other ways you support diversity and inclusion. People want to work for companies that align with their values.

Following these tips will help you attract great candidates from all backgrounds who will be excited to join your team. Crafting a bias free job description is an important first step to building a more diverse, equitable, and inclusive work environment.

Conclusion

A bias free job description is often a candidate's first impression of your company and sets the tone for your hiring process. Take the time to get it right. Review your job listings with a critical and thoughtful eye. Look for language that can discourage qualified applicants and make edits as needed.

Having a bias free job description also benefits you as the employer since it helps attract a strong, diverse candidate pool that wants to be evaluated based on their skills and qualifications alone. With some self-reflection and a commitment to fairness, you can achieve this goal. You'll be glad you made the effort. Best of luck and happy hiring!