Skills & Competencies for Digital Marketing Analyst III

Digital Marketing Analyst III job profile

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JOB SUMMARY for Digital Marketing Analyst III

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Analyst III

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

Digital Marketing Analyst III SALARY RANGE

BASE 50%
$99,210
TOTAL 50%
$104,716
Job Level
P03
Job Code
SM15000460
Education/Degree
Bachelor's Degree
Reports To
Manager

Digital Marketing Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Analyst III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Digital Marketing Analyst III

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
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Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
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Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
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Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
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Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
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2 Job Family Competencies – Digital Analytics
Proficiency Level -3
Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of digital analytics.
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Level 2 Behaviors
(Light Experience)
Assists in creating a data governance framework and roadmap for analytics.
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Level 3 Behaviors
(Moderate Experience)
Assesses the effectiveness of traffic initiatives to identify needs for improvement in user experience.
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Level 4 Behaviors
(Extensive Experience)
Analyzes data from multiple digital sources to enhance our customer experience.
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Level 5 Behaviors
(Mastery)
Champions digital and analytic strategies to drive enhancement of audience and stakeholder engagement.
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3 Digital Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst III
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst III
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Digital Marketing Analyst III

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -4
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
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Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
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Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
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Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
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2 Core Competencies – Digital Literacy
Proficiency Level -3
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Cites examples of business challenges and difficulties in finding digital information.
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Level 2 Behaviors
(Light Experience)
Addresses common challenges and issues relating to the use of digital information.
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Level 3 Behaviors
(Moderate Experience)
Adapts confidently to digital change and new technology solutions in completing tasks and projects.
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Level 4 Behaviors
(Extensive Experience)
Creates a mentoring system to enable employees to strengthen their digital competence with others.
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Level 5 Behaviors
(Mastery)
Champions digital transformation efforts and establishes a digitally resilient working environment.
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3 Digital Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst III
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst III
Proficiency Level - 5

Summary of Digital Marketing Analyst III skills and competencies

There are 0 hard skills for Digital Marketing Analyst III.
8 general skills for Digital Marketing Analyst III, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst III, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst III, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Digital Literacy, and be skilled in Innovation.

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