Skills & Competencies for Customer Insights Director

Customer Insights Director job profile

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JOB SUMMARY for Customer Insights Director

Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.

JOB RESPONSIBILITIES for Customer Insights Director

Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.

Customer Insights Director SALARY RANGE

BASE 50%
$210,550
TOTAL 50%
$256,047
Job Level
M04
Job Code
SM15000471
Education/Degree
Bachelor's Degree
Reports To
Top Management

Customer Insights Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Customer Insights Director

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Describes the fundamentals of data and business analytics.
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Level 2 Behaviors
(Light Experience)
Applies broad knowledge and best practices to provide data analytics services to clients.
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Level 3 Behaviors
(Moderate Experience)
Communicates and interprets data to provide clarity to non-technical and technical audiences.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with cross-functional teams to produce data analytics key indicators and metrics.
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Level 5 Behaviors
(Mastery)
Designs the conceptual, logical, and physical data models to support the analytic data requirements.
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2 Job Family Competencies – Customer Analytics
Proficiency Level -4
Skill definition-Identifying and forecasting customer behavior and insights to increase customer acquisition, retention, and buyer engagement.
Level 1 Behaviors
(General Familiarity)
Compiles a list of customer data sources for accurate customer analytics.
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Level 2 Behaviors
(Light Experience)
Assists in executing new customer analytics models to understand customer behavior.
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Level 3 Behaviors
(Moderate Experience)
Analyzes customer analytics to improve customer service and decrease associated constraints.
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Level 4 Behaviors
(Extensive Experience)
Delivers customer analytics to measure and improve customer service quality and efficiency.
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Level 5 Behaviors
(Mastery)
Adapts to industry trends in customer analytics to transform actionable insights into profitable results.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Customer Insights Director

1 Core Competencies – Project Management
Proficiency Level -5
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Cites methods and techniques used for scheduling project deadlines.
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Level 2 Behaviors
(Light Experience)
Adheres to organizational policies to guarantee the project aligns with standards and expectations.
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Level 3 Behaviors
(Moderate Experience)
Analyses new project management tools and methodologies and reports recommendations to management.
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Level 4 Behaviors
(Extensive Experience)
Delegates tasks and responsibilities when unanticipated circumstances arise.
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Level 5 Behaviors
(Mastery)
Develops and oversees the execution of an adaptable standard operating procedure for projects.
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2 Core Competencies – Talent Management
Proficiency Level -5
Skill definition-The process of acquiring, developing, leveraging and retaining a high-performance workforce to realize organizational goals.
Level 1 Behaviors
(General Familiarity)
Cites examples of current organizational talent management initiatives.
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Level 2 Behaviors
(Light Experience)
Assists in designing candidate sourcing and selecting processes.
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Level 3 Behaviors
(Moderate Experience)
Analyses the efficiency and effectiveness of retention programs; suggests optimization.
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Level 4 Behaviors
(Extensive Experience)
Advises line management on a full range of talent management initiatives, programs, and practices.
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Level 5 Behaviors
(Mastery)
Builds a talent-focused organization to motivate and hold managers to be accountable for talent management.
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3 Customer Insights Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Director
Proficiency Level - 4
5 Competency for - Customer Insights Director
Proficiency Level - 5

Summary of Customer Insights Director skills and competencies

There are 0 hard skills for Customer Insights Director.
11 general skills for Customer Insights Director, Data Analytics, Customer Analytics, Customer Segmentation, etc.
10 soft skills for Customer Insights Director, Project Management, Talent Management, Performance Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Director, he or she needs to be an expert in Project Management, be an expert in Talent Management, and be an expert in Performance Management.

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