Skills & Competencies for Marketing Communications Specialist II

Marketing Communications Specialist II job profile

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JOB SUMMARY for Marketing Communications Specialist II

Coordinates marketing communication strategies to promote a company's brand, products, or services to its target audience.

JOB RESPONSIBILITIES for Marketing Communications Specialist II

Plans and ensures consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Researches and identifies strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Liaises with the media and internal stakeholders to communicate strategic messaging in alignment with the organization’s business objectives and policies. Tracks projects to measure effectiveness and prepares status reports for stakeholders.

Marketing Communications Specialist II SALARY RANGE

BASE 50%
$76,789
TOTAL 50%
$79,492
Job Level
P02
Job Code
SM15000347
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Communications Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Marketing Communications Specialist II

1 Job Family Competencies – Proofreading
Proficiency Level -2
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Lists proofreading tools and processes to achieve total accuracy and attention to detail.
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Level 2 Behaviors
(Light Experience)
Selects appropriate tools and techniques for proofreading.
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Level 3 Behaviors
(Moderate Experience)
Verifies submitted paperwork by proofreading to ensure logical flow and coherency.
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Level 4 Behaviors
(Extensive Experience)
Provides proofreading and editing initiatives to improve sentence structure and diction.
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Level 5 Behaviors
(Mastery)
Establishes and supports the process for proofreading to achieve a well-defined communication goal.
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2 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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3 Marketing Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist II
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist II
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Marketing Communications Specialist II

1 Core Competencies – Products And Services
Proficiency Level -2
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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3 Marketing Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist II
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist II
Proficiency Level - 5

Summary of Marketing Communications Specialist II skills and competencies

There are 0 hard skills for Marketing Communications Specialist II..
11 general skills for Marketing Communications Specialist II, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Specialist II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.

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