Skills & Competencies for Marketing Director

Marketing Director job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Marketing Director

Directs an organization’s marketing objectives, strategies, programs, and policies.

JOB RESPONSIBILITIES for Marketing Director

Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans.

Marketing Director SALARY RANGE

BASE 50%
$190,711
TOTAL 50%
$220,962
Job Level
M04
Job Code
EX05000076
Education/Degree
Bachelor's Degree
Reports To
Senior Management

Marketing Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

13 general skills or competencies (Job family competencies) for Marketing Director

1 Job Family Competencies – Advertising
Proficiency Level -4
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
See 4 More Skill Behaviors
2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
See 4 More Skill Behaviors
3 Marketing Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Director
Proficiency Level - 4
5 Competency for - Marketing Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Marketing Director

1 Core Competencies – Business Acumen
Proficiency Level -5
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
See 4 More Skill Behaviors
2 Core Competencies – Products And Services
Proficiency Level -4
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
See 4 More Skill Behaviors
3 Marketing Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Director
Proficiency Level - 4
5 Competency for - Marketing Director
Proficiency Level - 5

Summary of Marketing Director skills and competencies

There are 0 hard skills for Marketing Director.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.