9 general skills or competencies (Job family competencies) for Social Media Communications Specialist II
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Follows the basic concepts and principles of content management systems.
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Level 2 Behaviors
(Light Experience)
Selects and compiles data in a content management system to drive structure.
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Level 3 Behaviors
(Moderate Experience)
Uses content management systems to track any changes on documents and database records.
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Level 4 Behaviors
(Extensive Experience)
Oversees overall functions of content management systems to drive communication on all marketing platforms.
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Level 5 Behaviors
(Mastery)
Leads all facets of the content management system to focus on improving its efficiency.
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Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Follows basic practices and techniques in content marketing.
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Level 2 Behaviors
(Light Experience)
Identifies the target audience to create suitable and relevant content.
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Level 3 Behaviors
(Moderate Experience)
Implements content marketing campaigns to define brand personality.
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Level 4 Behaviors
(Extensive Experience)
Manages and plans schedules to ensure that the content remains consistent across all platforms.
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Level 5 Behaviors
(Mastery)
Improves strategies to promote high-quality content marketing.
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9 soft skills or competencies (core competencies) for Social Media Communications Specialist II
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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Summary of Social Media Communications Specialist II skills and competencies
There are 0 hard skills for Social Media Communications Specialist II.
9 general skills for Social Media Communications Specialist II, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist II, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist II, he or she needs to be proficient in Innovation, be skilled in Initiative, and be skilled in Consulting.