Skills & Competencies for Regional Sales Manager

Regional Sales Manager job profile

JOB SUMMARY for Regional Sales Manager

Manages and directs a sales force to achieve sales and profit goals within a region.

JOB RESPONSIBILITIES for Regional Sales Manager

Manages multiple districts within a region and adjusts sales goals and procedures as appropriate for each district. Designs and recommends sales programs and sets short- and long-term sales strategies. Evaluates and implements appropriate new sales techniques to increase the region's sales volume. Collects relevant competitors' market information to increase sales volume and market share. May recommend product or service enhancements to improve customer satisfaction and sales potential.

Regional Sales Manager SALARY RANGE

BASE 50%
$130,947
TOTAL 50%
$152,034
Job Level
M02
Job Code
SM15000015
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Regional Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Regional Sales Manager skill and competencie below to view definitions.

14 general skills or competencies (Job family competencies) for Regional Sales Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Explains the importance and objectives of customer acquisition.
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Level 2 Behaviors
(Light Experience)
Works with a specific software to manage a referral program.
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Level 3 Behaviors
(Moderate Experience)
Uses the best digital marketing tools and activities to maximize customer acquisition growth.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer lifecycle through acquisition funnels to increase engagement and decrease drop-offs.
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Level 5 Behaviors
(Mastery)
Stays abreast of new digital acquisition trends and customer channels to generate revenue growth.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the methodologies of business developments for making strategic business decisions.
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Level 2 Behaviors
(Light Experience)
Researches opportunities for cultivating new partnerships for mutually beneficial outcomes.
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Level 3 Behaviors
(Moderate Experience)
Works with the marketing team to develop various sales collateral for business development.
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Level 4 Behaviors
(Extensive Experience)
Oversees business development initiatives to make recommendations for improvements.
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Level 5 Behaviors
(Mastery)
Leads the overall development and assessment of industry best practices.
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3 Regional Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Sales Manager
Proficiency Level - 4
5 Competency for - Regional Sales Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Regional Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Documents the best practices and steps to create a results-oriented work environment.
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Level 2 Behaviors
(Light Experience)
Supports management in taking calculated risks to attain optimum business and organizational results.
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Level 3 Behaviors
(Moderate Experience)
Works with cross-functional teams to make plans to improve and drive results.
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Level 4 Behaviors
(Extensive Experience)
Promotes adoption of innovative approaches to overcome obstacles and exceed performance.
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Level 5 Behaviors
(Mastery)
Forecasts and anticipates overriding organizational factors to prevent constraints in driving strategic outcomes.
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3 Regional Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Sales Manager
Proficiency Level - 4
5 Competency for - Regional Sales Manager
Proficiency Level - 5

Summary of Regional Sales Manager skills and competencies

There are 0 hard skills for Regional Sales Manager.
14 general skills for Regional Sales Manager, Customer Acquisition, Business Development, Channel Sales, etc.
11 soft skills for Regional Sales Manager, Planning and Organizing, Driving Results, Coordination, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coordination.

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