Skills & Competencies for Sales and Marketing Specialist IV

Sales and Marketing Specialist IV job profile

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JOB SUMMARY for Sales and Marketing Specialist IV

Helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services.

JOB RESPONSIBILITIES for Sales and Marketing Specialist IV

Engages with new prospects and existing customers to sell an organization's products. Works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing.

Sales and Marketing Specialist IV SALARY RANGE

BASE 50%
$136,247
TOTAL 50%
$154,893
Job Level
P04
Job Code
SM15000561
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Sales and Marketing Specialist IV Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales and Marketing Specialist IV skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Sales and Marketing Specialist IV

1 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Names different types of digital marketing strategies, such as search engine optimization.
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Level 2 Behaviors
(Light Experience)
Supports the development of digital marketing plans that aligns with enterprise-driven strategy.
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Level 3 Behaviors
(Moderate Experience)
Works on various social management platforms to properly tag, track, and analyze digital data.
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Level 4 Behaviors
(Extensive Experience)
Recommends innovative solutions to solve complex digital marketing issues.
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Level 5 Behaviors
(Mastery)
Stays abreast with the latest marketing trends to improve our current digital marketing strategies.
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2 Job Family Competencies – Marketing Channels
Proficiency Level -3
Skill definition-Selecting, developing, and operating various channels to advertise an organization's products and services.
Level 1 Behaviors
(General Familiarity)
Compares the difference between traditional and digital marketing channels.
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Level 2 Behaviors
(Light Experience)
Helps in selecting appropriate marketing channels to use for each of our campaigns.
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Level 3 Behaviors
(Moderate Experience)
Executes marketing campaigns across various channels to ensure products reach target customers.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to evaluate and improve our existing marketing channels.
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Level 5 Behaviors
(Mastery)
Develops marketing channel initiatives to increase our web traffic and lead conversion rates.
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3 Sales and Marketing Specialist IV - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Specialist IV
Proficiency Level - 4
5 Competency for - Sales and Marketing Specialist IV
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Sales and Marketing Specialist IV

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Contrasts KPI with other performance management tools, such as Balanced Score Card (BSC) and Objectives and Key Results (OKR).
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Level 2 Behaviors
(Light Experience)
Compiles and updates KPI data to show impact on productivity.
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Level 3 Behaviors
(Moderate Experience)
Communicates KPI-related initiatives such as what, why, and how to ensure transparency.
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Level 4 Behaviors
(Extensive Experience)
Consults on using KPI for business review and forecasting.
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Level 5 Behaviors
(Mastery)
Champions the adoption of KPI-based management to promote high-performance culture.
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2 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
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Level 2 Behaviors
(Light Experience)
Performs assigned responsibilities according to standard procedures and standards.
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Level 3 Behaviors
(Moderate Experience)
Implements a variety of cross-checking approaches and mechanisms.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
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Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
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3 Sales and Marketing Specialist IV - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales and Marketing Specialist IV
Proficiency Level - 4
5 Competency for - Sales and Marketing Specialist IV
Proficiency Level - 5

Summary of Sales and Marketing Specialist IV skills and competencies

There are 0 hard skills for Sales and Marketing Specialist IV..
12 general skills for Sales and Marketing Specialist IV, Digital Marketing, Marketing Channels, Marketing Communications, etc.
12 soft skills for Sales and Marketing Specialist IV, Key Performance Indicators (KPI), Attention to Detail, Time Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales and Marketing Specialist IV, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Attention to Detail, and be skilled in Time Management.

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