Advisor, GMF Brand and Corporate Communications
Job Posting for Advisor, GMF Brand and Corporate Communications at Federation of Canadian Municipalities
The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government.
Our salaries generally range from $73,000 - $82,500, and are based on qualifications and experience
At GMF, we empower our people to create change where it has the most impact – municipalities. GMF is a $1.6 billion permanent endowment from the Government of Canada, managed at arm's length, making it nimble and available for higher-risk, higher-impact initiatives. A further $530M investment into GMF to support the National Adaptation Strategy was announced in November 2022. Our team is committed to helping local governments switch to sustainable practices faster. GMF is the cornerstone program of the Federation of Canadian Municipalities (FCM).
Our unique mix of funding, resources, and training gives municipalities the tools they need to build resiliency — and create better lives for Canadians. Through GMF, municipalities have reduced carbon emissions; built better transportation assets; constructed efficient and resilient buildings; diverted waste from landfill; made previously unusable land available for development; and improved soil and water quality.
You in this role
Work with a collaborative, dynamic team of expert marketing and communications professionals supporting bold climate action at the local level.
The Communications Advisor, Green Municipal Fund, initiative plays a strategic role within GMF’s Communications unit by developing and executing communications and marketing strategies, plans and services that showcase the value and impact of GMF’s corporate initiatives. In this role, you’ll produce clear, compelling, and message-focused strategic communications and marketing products centred around attracting private investment in best-in-class scalable sustainability projects, demonstrating GMF’s value as a source of funding and knowledge products for municipalities, demonstrating best practices in corporate environmental, social and governance, and an employer of choice. This will include developing integrated earned, owned and paid marketing campaigns, producing web content, marketing collateral, e-communications, social media, digital advertising campaigns and more. The Communications Advisor, GMF Brand and Corporate Communications, is also responsible for day-to-day writing and copy-editing needs, along with providing general communications and branding advice to internal teams to ensure GMF’s content reaches and resonates with our key audiences. To be successful here, you’ll need strong project management skills, the ability to work with cross-departmental teams a flexible approach, and the ability to track and measure results across marketing and communications platforms.
At FCM and GMF, we’re always working to be an even more member-driven organization that balances the realization of its goals with a people-centered approach. The incumbent embodies FCM and GMF’s commitment to being a healthy, diverse, inclusive, and anti-racist organization.
The work at FCM includes FCM becoming an even more member-driven organization that balances the realization of its goals with a people-centered approach. The incumbent embodies FCM’s commitment to being a healthy, diverse, inclusive, and anti-racist organization. As a member of the team, the advisor works in a manner that embraces these values, the corporate culture and the passion for FCM’s mandate.
What you’ll be doing
Provides strategic communications and marketing advice and oversees the implementation of communications and marketing workplans.
Oversees the development and delivery of communications products (English/French) to advance GMF’s corporate objectives and initiatives.
Supports delivery of communications campaigns to attract private finance investors, under the supervision of the Manager, GMF Brand and Corporate Communications.
Provides senior writing and editing services for a broad range of communications and promotional products, including key messages, website and social media content, e-communication, publications, presentations and annual reports.
Coordinates and oversees work assignments with external suppliers, such as editors, graphic designers and translators.
Leads the monitoring and evaluation of marketing and communication activities, related to corporate-level initiatives, including the analysis of analytics related to social media and our website, to ensure continuous improvements in the development and dissemination of program information and resources.
Contributes to strategic approach to GMF web-based communications to ensure quality, accuracy, timeliness, relevance and alignment with overall communications strategies and standards.
Leads project teams and works collaboratively with team members for projects that frequently must be delivered on time and on budget.
Responsible for conduct aligned to FCM’s competencies and values.
May be called upon to participate in cross-functional teamwork.
Accountability
- Delegates tasks to junior team members and ensures the completion of those tasks.
Your skills make us better
A combination of professional and lived experience and/or post-secondary education in communications, journalism, marketing or other relevant field or a combination of education and experience that would be considered equivalent.
Five to six (5-6) years of professional communications and marketing experience across earned, owned and paid channels.
Demonstrated experience using key messages to construct engaging narratives that further corporate and political objectives.
Ability to develop clear, concise, and engaging content that’s tailored to specific audiences, reflecting relevant political sensitivities.
Experience in B2B marketing communications, particularly in the banking, finance, insurance or fintech industries is considered an asset.
Experience in events and marketing activations is considered an asset.
Working knowledge of graphic design including creating assets in Canva, Photoshop and InDesign are considered an asset.
Experience as a copy editor adhering to organizational style guidelines, as well as voice and tone. Understanding of sustainability and climate mitigation principles, including net zero emissions, and/or Canadian municipal and federal political structures and issues considered an asset.
Experience working with senior corporate figures considered an asset.
Strong project management abilities; capable of prioritizing and planning multiple projects simultaneously, under tight time constraints and within budget parameters.
Strong strategic thinking and visioning skills are considered an asset.
Strong time management skills and ability to work effectively under pressure, meet tight deadlines, prioritize and deal with uncertainty in a fast-paced environment.
Thorough working knowledge of MS Office applications used for word processing and presentation creation (Outlook, Word, and PowerPoint). Attention to detail and an eye for quality.
Ability to work with limited guidance and support structures.
Able to manage multiple priorities and adapt in a quickly changing, fast paced environment.
Bilingualism (English/French) is required.
We prioritize work-life balance with our flexible model:
- When we say flexible work model, we mean that in collaboration with your manager and based on what your team needs, you have the flexibility to determine when you work so that you can enjoy a healthy balance between work and personal demands.
- While you do need to live in Canada for this role, you can primarily work from home. Travel may be required to Head Office in Ottawa periodically. The majority of the GMF team operates from the National Capital Region.
- We do like to visit the areas we are impacting and it allows us to see unique and wonderful parts of our country. You may find yourself traveling nationally 10-15% of the time.
We don’t just talk about employee wellness, we live it:
- Summer hours between July 1 and Labour Day:
- 7-hour workdays rather than 7.5
- Every Friday off in the summer
- Flexible work arrangements to support productivity and well-being
- Commitment to employee development
- Competitive range of employee benefits and services
- Office facilities located in the Byward Market and Ottawa’s downtown core
We’re committed to fostering an organizational culture that embraces equity, diversity, inclusion and belonging, where individuals from diverse racial and ethnic identities, nationalities, social economic status, sexual orientation, gender identity/expression and physical and mental abilities can thrive and be fully engaged at their best level.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
How to apply
If this role speaks to you and the impact you want to make, we’d love to hear from you! Apply today.
The deadline to apply is June 20th, 2024.
The future of work here includes a hybrid work model; therefore, this role will be a combination of virtual and on-site work.
The successful candidate is required to live in and be authorized to work in Canada. They are also required to be able to work from home/remotely, from within Canada. All in-office work and in-person meetings for work that take place inside and/or outside of the offices located in Ottawa will be subject to FCM’s Safe Workplace Vaccination Policy, as well as its health and safety procedures.
For additional information on this posting, or for further information on FCM, access our website at www.fcm.ca. Learn more about the Green Municipal Fund at https://greenmunicipalfund.ca/
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