Product Marketing Director

Join a rapidly growing EdTech company that's revolutionizing mental health and wellness for kids around the globe!

moozoom is a fast-growing, unique "Netflix meets Masterclass" SEL platform looking for talented and enthusiastic people who share our excitement for building a better world for children.

As a Product Marketing Director at moozoom, reporting directly to the CEO, you will lead the marketing and product growth teams to develop and execute strategies driving user acquisition, retention, and monetization. You will work cross-functionally to optimize marketing initiatives and acquisition funnels, oversee product growth experiments, and review performance data to boost revenue performance.

This role will be pivotal in shaping the company's growth trajectory and requires a strategic thinker with a proven track record in scaling SaaS businesses.

If you are an entrepreneurial, innovative, and data-driven leader who is passionate about making a difference in students' lives, this role is for you!

Responsibilities

• Develop and execute data-driven marketing strategies to drive user acquisition, retention, and monetization growth, emphasizing the critical role of iterative development and rapid testing cycles
• Foster a culture of collaboration within and across teams to enhance the iterative process, ensuring that marketing, product, sales, and customer success teams work seamlessly to refine and optimize growth strategies
• Oversee and optimize paid acquisition channels, such as social media advertising and SEM
• Optimize marketing funnels and user conversion rates through A/B testing and experimentation
• Manage lifecycle marketing to effectively engage customers at every stage of their journey and continuously deliver value
• Supervise the design and implementation of product experiments to enhance growth
• Utilize marketing analytics tools to track and report on performance metrics, ensuring learnings and insights are shared and understood across teams to enhance collaborative efforts
• Analyze marketing data to identify trends, insights, and opportunities for optimization
• Stay up-to-date with industry trends and best practices in growth marketing
  
  
  

Requirements

• 5 years of experience in growth or revenue performance roles
• Proven track record of driving user acquisition, retention, and monetization at scale
• Experience managing and optimizing performance marketing campaigns
• Strong analytical skills, attention to detail and ability to utilize data to drive decision-making
• Experience with statistical testing and experimentation, including proficiency in various testing methods and a solid understanding of the underlying mathematical concepts
• Proficiency in marketing analytics tools, such as Google Analytics and product analytics tools, such as Amplitude or equivalent
• Excellent communication and collaboration skills, including the ability to concisely communicate complex visions and report on growth performance to management
• Bachelor's degree in marketing, business, or related field
• Bilingual (English, French)
  
  
  

Benefits

• Full-time remote position
• Flexible work hours
• Collaborative work environment
• Competitive compensation
• Health benefits
• Eligibility to the company Option Pool
• 4 weeks' vacation
• Supported to do one of the most impactful work of your life
  
  

Don't forget to visit https://moozoomapp.com and create a free account to see how great it is.

Our six steps hiring process

• Short video and CV: send your CV, as well as a short video describing who you are and why you should be the person we are looking for
• Initial Interview: if selected, this is where you and us get to know each other better
• Mini project: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are
• Final interview: we're getting there. You made it so far and it's now the moment where you get to meet other people of the team
• Offer: we send you an offer tailored to convince you to your join our team
• Take off: this is the day you start changing the world with us
  
  

Join our team!