Marketing Specialist

Who We Are:

Our Company is a high profile nationally recognized footwear wholesaler with distribution channels across Canada and throughout the US. With 35 years of operations, this privately owned business prides itself on providing high quality products and unparalleled customer service to its growing national customer base.

We are seeking a dynamic Marketing Specialist to join our team and contribute to the success of our B2B and B2C marketing and ecommerce initiatives. The Marketing Specialist will play a pivotal role in planning and coordinating on-line and in-line marketing activities, ensuring seamless execution, and driving engagement across different channels. The ideal candidate will possess a strong attention to detail, excellent organizational skills, and a passion for marketing.

Responsibilities:

• Assist with on-site and remote coordination of local, country-wide, and US-based tradeshows and industry events to maximize brand visibility and engagement.
• Coordinate with brand managers on the design and merchandising of product showrooms to showcase our products effectively.
• Collaborate with graphics designers to manage timelines for social media and digital marketing calendars, ensuring timely and engaging content delivery.
• Help track analytics for email and social media campaigns and report patterns and trends to optimize future marketing efforts.
• Liaise with graphics designers and brand managers for ad and graphics approval, maintaining brand consistency and quality standards.
• Assist with invoice tracking for marketing activities to ensure accurate budget management.
• Liaise with brand managers, line coordinators, and ecommerce team to ensure up-to-date product data and imagery across all marketing channels.
• Catalogue and maintain version control of lifestyle imagery for products, ensuring a cohesive brand image.
• Coordinate and liaise with the IT team to implement creative updates for websites and microsites based on seasonality, promotions, etc.
• Manage and organize marketing materials in the marketing cage for easy accessibility and distribution.
• Develop and execute a promotional email campaign calendar by brand, targeting specific audience segments effectively.
• Work closely with brand managers to curate customized retail kits of marketing assets, tailored to meet the needs of different markets and audiences.

Qualifications:

• Diploma or Bachelor's degree in Marketing, Communications, Business Administration, Ecommerce or related field.
• 3 years of experience in marketing coordination or related roles.
• Experience with B2B and B2C trade show coordination and event planning.
• Familiarity with email marketing, social media platforms, SEO, SEM & Google Analytics.
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in analytics tools and platforms to track and analyze campaign performance.
• Detail-oriented with a creative mindset and a willingness to drive process improvement.
• Proficiency in Microsoft Office Suite; experience with graphic design platforms such as Adobe Creative Suite, & Canva
• English-French Bilingual - not necessary but would be an asset

Join us and be part of an energetic team that is dedicated to driving brand growth and innovation in the marketplace. If you're passionate about marketing and thrive in a collaborative environment, we want to hear from you!

Job Type: Full-time

Salary: $1.00 per year

Benefits:

• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• What is your salary expectation?

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing Coordination: 3 years (preferred)

Work Location: In person