Performance Marketer

Job brief

We are looking for a Performance Marketer to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Requirements and skills

Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Creating Ad campaigns on Facebook Ads, Google AdWords, Linkedin Ads, Quora Ads, etc.

Creating a multi-channel Ad strategy that may include two or more channels like Facebook, Google, or Linkedin

Preparing weekly updates, and reports to track the growth, success rates of campaigns, and ad performance.

Identifying new digital marketing trends & optimizing campaigns regularly.

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking with strong math skills

BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Let me know if you need further help. Looking forward to meeting with you.

"References are most Welcome"

Best Regard

Mandeep Kaur

HR Deptt.

Contact us- 91 9858-110007

GET IN TOUCH

Times Squares, C-196/A, 6th Floor

Phase 8B, Industrial Area, Sector 74

SAS Nagar (Punjab- 160055).

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Morning shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person