Social Media Executive

Position Title: Social Media Executive
Location: Panchkula
Reports To: Social Media Manager / Marketing Manager
Employment Type: Full-Time
Department: Marketing

About Us: Idea Clan is a dynamic and innovative and Affiliate Industry dedicate We are looking for a creative and driven Social Media Executive to join our growing team and help us elevate our brand presence across various social media platforms.

Job Overview: The Social Media Executive will be responsible for managing and executing our social media strategy to increase our online presence, enhance our marketing efforts, and improve our brand recognition. The ideal candidate will have a passion for social media, a creative mindset, and a strong understanding of the latest digital marketing trends and technologies.

Key Responsibilities:

• Content Creation: Develop, create, and schedule engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) that aligns with our brand voice and marketing goals.
• Social Media Management: Manage and oversee the company's social media profiles and presence, including daily monitoring, posting, and engagement activities.
• Campaign Management: Plan, execute, and optimize social media campaigns to drive brand awareness, engagement, and conversions.
• Analytics and Reporting: Track, analyze, and report on social media performance metrics, providing insights and recommendations for improvement.
• Community Engagement: Respond to comments, messages, and inquiries from followers in a timely and professional manner, fostering a positive online community.
• Collaborations: Work with internal teams (e.g., marketing, design, product) and external influencers or partners to develop and promote content and campaigns.
• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate these into our social media strategy.
• Brand Consistency: Ensure all social media content is consistent with the brand's identity, messaging, and overall marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Social Media Executive or similar role.
• Strong understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, LinkedIn, etc.), and how each platform can be deployed in different scenarios.
• Excellent verbal and written communication skills.
• Creative thinking and the ability to generate innovative ideas.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Basic knowledge of SEO, web traffic metrics, and social media KPIs.
• Ability to multitask, prioritize, and manage time effectively.
• Strong attention to detail and ability to work independently as well as part of a team.
• Graphic design skills and proficiency with design software (e.g., Adobe Creative Suite) are a plus.

Why Join Us:

• Opportunity to work with a passionate and driven team in a collaborative environment.
• Room for growth and professional development.
• Competitive salary and benefits package.
• Engage with exciting projects and make a significant impact on our brand's digital footprint.

Job Type: Full-time

Pay: Up to ₹300,000.00 per year

Benefits:

• Health insurance

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Required)
• total work: 1 year (Required)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person