360 Degree Marketer

The 360-degree marketer is a strategic and creative marketing professional who will lead and execute integrated marketing campaigns across multiple channels. The ideal candidate will have a broad understanding of various marketing disciplines, including digital marketing, content creation, social media, SEO, SEM, email marketing, PR, event marketing, and traditional advertising. This role requires a data-driven mindset, excellent project management skills, and the ability to collaborate with cross-functional teams.

Key Responsibilities

• Develop and Implement Marketing Strategies:
• Create comprehensive marketing plans that align with the company’s business goals and target audience.
• Integrate various marketing channels to ensure a unified message and brand experience.
• Campaign Management:
• Plan, execute, and optimize multi-channel marketing campaigns.
• Coordinate with internal teams and external agencies to ensure timely and effective campaign delivery.
• Monitor and analyze campaign performance, making adjustments as needed to improve results.
• Digital Marketing:
• Manage digital marketing efforts including SEO, SEM, social media, content marketing, and email campaigns.
• Utilize data analytics tools to track performance and derive insights for continuous improvement.
• Content Creation and Management:
• Oversee the creation of high-quality, engaging content for various platforms (blog posts, social media, videos, infographics).
• Ensure content is consistent with brand guidelines and optimized for search engines.
• Traditional Marketing:
• Plan and execute traditional marketing initiatives such as print advertising, direct mail, and event sponsorships.
• Coordinate event marketing efforts including trade shows, conferences, and promotional events.
• Brand Management:
• Maintain and enhance the company’s brand identity across all marketing channels.
• Develop and enforce brand guidelines to ensure consistency.
• Market Research and Analysis:
• Conduct market research to identify trends, competitive landscape, and customer insights.
• Use data to inform marketing strategies and decision-making processes.
• Budget Management:
• Manage marketing budgets effectively, ensuring optimal allocation of resources across channels.
• Track spending and provide regular budget reports.
• Collaboration and Communication:
• Work closely with sales, product development, and customer service teams to ensure marketing efforts align with business objectives.
• Communicate marketing plans and results to stakeholders at various levels within the organization.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5 years of experience in a marketing role with a focus on integrated marketing strategies.
• Strong understanding of digital marketing channels and tools.
• Excellent project management and organizational skills.
• Proficiency in using marketing automation and analytics platforms.
• Exceptional communication and interpersonal skills.
• Creative thinker with strong problem-solving abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills

• Experience with CRM systems and customer journey mapping.
• Knowledge of graphic design and multimedia content creation.
• Familiarity with public relations and media outreach.
• Understanding of UX/UI principles for digital marketing.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Work Location: In person