Director, Marketing Facilities Segment

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it. We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed! Let's talk about the team We are looking for a Director of Marketing to drive marketing strategies, plans and execution that support our business objectives and growth for the Facilities segment of the market. The right candidate will be a resourceful leader who is fluent in all aspects of marketing from strategic planning to execution and lead gen, has experience B2B marketing and SaaS business models, and is passionate about driving measurable business results. Let’s talk about the role Lead marketing strategy, planning and execution for our portfolio of software, solutions and services targeting new prospects and existing customers in the out-of-hospital market (this includes: skilled nursing, senior living and life planned communities Develop integrated marketing campaigns and programs to drive awareness, demand and leads to grow the Facilities business Support the Sales team and the selling process with effective tools, collateral, PowerPoint presentations, competitive analysis, RFP support, as required for success Work with product managers to develop value propositions, positioning, messaging and proof points for new offers Work with marketing partners in creative, digital, copywriting and project management to bring campaigns, programs and initiatives to market Leverage, and in some cases lead, customer insights and segmentation, and market research to inform and validate marketing direction and/or messaging Collaborate effectively with Executive Management and cross functional teams to develop and execute the overall business strategy Work with external key market influencers (including national associations and others who may influence the buying decision of our prospects) to serve MatrixCare’s objectives Works with marketing agencies for expertise and additional bandwidth as required to meet business needs Develop, in partnership with Shared Services team, the content strategy and content to support demand generation and content marketing campaigns Manage and coach a team of direct reports to support the work you are leading Create a high performing team environment where individuals can contribute, develop their careers, and there are clear succession plans in place for key positions Let’s talk about you Bachelor’s degree in Marketing, Communications or a relevant discipline, MBA preferred 10 years of B2B marketing experience Experience and comfortable working across all aspects of marketing: future products, current business, marketing communications, branding, positioning and messaging, and downstream demand / lead gen High energy and passion for marketing and driving business growth coupled with a proven track record that demonstrates positive results Experience with marketing SaaS platforms/offerings, experience in healthcare industry preferred Outstanding communication, teamwork, collaboration, and project management skills Comfortable with data and analytics to identify marketing opportunities, evaluate the effectiveness of marketing investments and lead gen programs and prepare executive briefings Ability to communicate with and influence cross-functional teams without formal authority Knowledge of CRM, Salesforce, GoToMeeting/Webinar, etc. Strong in Excel and PowerPoint Must be available to travel up to 20% of the time Equivalent combination of education and experience will be considered To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #LI-RH1 #LI-remote Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!