Demand Strategist

Join a team dedicated to supporting the crucial mission of improving health outcomes. At Merative, you can apply your skills – and grow new ones – with colleagues who have deep expertise in health and technology. Merative provides data, analytics and software for the health industry. Our clients include providers, health plans, employers, life sciences companies and governments around the world. With industry-leading products and focused innovation, we help customers improve decision-making and performance so that together, we drive real progress in health. Learn more at merative.com Location: Cambridge, Chicago, Raleigh (preferred) Merative is now searching for Demand Strategist to join our team! In this role. This role is on a dynamic team that works the performance marketing organization to drive success across our organization. Required Professional Expertise: Required Professional ExpertiseProven track record in direct or digital marketing and/or proven Project Management skills. At least 2 years’ experience in Salesforce 1 year developing Demand Generation programs and tactics. Knowledge of database marketing principles, segmentation, testing and results measurement  Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of marketing project execution Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities  Creativity and innovation with a focus on constant improvement  Excellent written and oral communication skills. Preferred Technical and Professional Experience : 2 hands on experience with Marketo 1 year experience with Adobe Analytics or Google Analytics 1 year experience with Adobe Experience Cloud Meet with segment and performance leaders to identify and conceptualize campaign strategies Devise a campaign timeline and schedule  Execute campaign effectively, on schedule and monitor effectiveness Monitor all outlets and resources for campaign impact and progress Provide/build campaign performance reports and some analysis Create and optimize integrated marketing campaigns using customer data and continuous experimentation across organic, paid, earned, and owned tactics. The ideal candidate thrives in a strategic, innovative, inclusive, and dynamic work environment, and will be equally capable at strategic and tactical levels. They have a strong business and marketing foundation and possess superior communication and teamwork skills. By joining the Demand Generation and Customer Programs team, you will work closely with Digital, Product, & Performance Marketing to drive full-funnel marketing for an exciting new brand. It is the policy of Merative to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Merative will provide reasonable accommodations for qualified individuals with disabilities. Merative participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees Merative is a place to grow. We offer opportunities to apply your skills — and develop new ones — with colleagues who have deep expertise in health and technology. At Merative we’re driven and professional, but treat each other with compassion and respect. Roles at Merative include product design and development, technology innovation, product and account management, sales and consulting, communications and marketing, management, operations and more. Don't see the role you are looking for? Complete your contact information and upload your resume and we will reach out to you should we find a match!