The Brand Development Manager will be responsible for assisting the VP of Brand on all pertinent league & business development conversations and opportunities. They will also have independent conversations and seek opportunities to help develop business and drive the brand. Works cross functionally with Design, Marketing and Sales to ensure all opportunities are vetted and maximized.
League Relations
Strengthen & Build relationships with colleges & sports leagues
Assist and/or identify new opportunities for business development
Develop an understanding on opportunities that yield a high return on investment through various metrics
Monitor sales & marketing and work towards meeting committed guarantees
Communicate all conversations that pertain to the applicable departments at ’47 & VP of Brand
Business Planning & Development
Quickly develop a deep understanding of the market & ’47’s place & opportunity in the market
Work with marketing on committed marketing spends and the execution of them
Throughout the year, monitor sales against guarantees and identify opportunities to help reach those guarantees
Marketing
When applicable, work with ’47 Marketing Team & VP of Brand on Go-To-Market marketing strategy for committed marketing spends & budgets
Competitors Knowledge
Full knowledge of quality, price, designs, minimums, delivery etc.
Learn the leagues & schools views and reason for working with competitors
Other Duties & Responsibilities as Directed
Qualifications
Bachelor’s degree in Business or relevant field.
5 years’ experience in Business Management or Development
Strong communication and presentation skills
Ability to think strategically while also executing details
Excellent analytical, organizational and collaboration skills
Ability to thrive in a fast-paced environment
Willingness to work long hours during seasonal periods.
Salary.com Estimation for Brand Development Manager in Westwood, MA
$270,553 to $410,856
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