What are the responsibilities and job description for the Digital Marketing Intern position at AARP?
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.
The Digital CRM (Customer Relationship Management) team seeks an enthusiastic marketing/marketing communications student to work on our newsletter program. If you are interested in email marketing, have an excellent eye for detail, have some copywriting skills, and enjoy working with numbers, this could be an exciting opportunity. Our team manages multiple email newsletters that go out to millions of people weekly, providing them with the best content for people 50-plus around health, money, lifestyle, travel, and more. As an intern, you will learn about their production from end to end, including testing and using a content management system (CMS). No coding skills are required. This internship has an anticipated start date of Summer 2024 and will go through the end of the year.
Responsibilities
- Assisting with newsletter production, including using a content management system, article selection, copywriting, image selection, and data analysis
- Assist with ad-hoc email campaigns, attending kick-off meetings, reviewing creatives, and more
- Keeping the various internal reports up-to-date and providing regular insights and recommendations to the team
- Assisting with on-site list growth tactics to help grow the newsletter lists via non-paid tactics
- Other projects as needed
Qualifications
- Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
- Pursuing a degree in marketing or a related field, digital marketing preferred
- Experience managing projects in a work or classroom setting
- Ability to work with internal stakeholders, including business unit leads, digital channel leads, and members of the Product, Development, Membership, or Analytics
- Strong organizational, problem-solving, and communication skills
- teams
- Experience creating marketing plans and relevant coursework
- Strong use of Microsoft Office with Adobe Photoshop is a plus
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgement in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
